Are you prepared for Coachella? Flo Milli would possibly have the ability to assist — within the trend division.
American Categorical has established a brand new world, multi-festival partnership with Depop, the trending, community-powered trend resale market, to create particular collections of pre-loved clothing-turned-festival put on which are curated by a roster of expertise. “A part of the enjoyable of pageant season occurs when followers are planning and choosing their ‘suits and expressing their creativity and individuality by means of trend,” stated Shiz Suzuki, vice chairman, world model sponsorships and experiential advertising at American Categorical, in a press assertion.
Peter Semple, Depop’s CMO, added that the Pageant Edit collections are “impressed by iconic musical artists who embody the daring, artistic spirit of the Depop neighborhood. With an ever-growing variety of pageant attendees in search of to buy sustainably, Depop is consistently assembly our neighborhood the place they’re and offering our prospects with compelling new methods to decide to round trend.”
On Friday (April 7), Flo Milli unveiled the primary Pageant Edit assortment, the place Depop customers around the globe can store the “Immodest” MC’s favourite Y2K-inspired finds on the app and on-line. “American Categorical and Depop are bringing my private model to life this pageant season and I’m so excited to be a part of the primary assortment,” she stated. “By each my music and trend, I at all times intention to specific myself with authenticity and creativity. I can’t await Depop customers to buy my festival-ready seems to be, that includes daring, glam items with Y2K and grunge affect.”
Flo Milli will make her Coachella debut on Saturday, April 15 and April 22. Store her Pageant Edit assortment right here.
