Tencent Music Leisure Group, the main on-line music and audio leisure platform in China, introduced that its QQ Music has launched the worldwide unique music competitors THE ONE, and world music media model Billboard China would be the unique media associate for this competitors.
The competitors has invited gifted singers, songwriters and musicians world wide together with TIA RAY, Lenka and Greyson Likelihood to behave as THE ONE ambassadors for the competitors, collectively auditioning new unique celebrities. THE ONE goals to proceed to assist gifted Chinese language musicians and high-quality unique songs to go overseas and convey the voice of China to the world.
Based mostly on this cooperation, TME will combine its main know-how, profound industrial and person insights, complete service methods within the Chinese language music trade with world assets, affect and worldwide excessive requirements to supply gifted musicians with a full vary of companies from the primary demo recordings to the discharge of songs, in addition to world promotion and customised performances, which is able to help Chinese language stars on the world stage in all facets.
THE ONE competitors might be segmented into three main competitors items — “Musical Work,” “Recent Face” and “Label,” for songwriters, rising musicians and high quality labels, respectively — to supply a good stage for competitors and communication amongst various kinds of gamers with totally different audition mechanisms. Amongst them, the “Musical Work” unit will collect works from all around the world by way of TME’s Qimingxing Music Assistant, whereas on the identical time invite well-known Chinese language unique musicians reminiscent of Chicken Zhang, L.T. and Ma SiWei, Mikey Jiao and Chen Zhuoxuan to take part. The “Recent Face” unit might be strategically mixed with Tencent Musician Platform’s New Forces venture to determine wonderful artists within the new technology, whereas the “Label” unit will accumulate unique music works from high-quality labels globally, introducing unbiased labels valuing the standard of music creation and the range of music kinds into the world’s highlight, and bringing extra “Chinese language treasures” to world music followers.
The competitors will ultimately choose and produce a conceptual music assortment of THE ONE. The gathering might be distributed globally by way of TME Music Cloud, together with however not restricted to abroad channels reminiscent of Spotify, Apple Music, YouTube and others. The gathering can even obtain huge promotional visitors help and core assets from TME’s varied platforms together with QQ Music, Kugou Music, Kuwo Music and Tencent Musician Platform, in addition to being featured on the Billboard China grasp tune checklist Golden Ears. As well as, honorees can even have the chance to take part in a particular collaborative efficiency with Billboard Dwell in Shanghai, representing China’s high-quality unique drive on the worldwide stage to deliver thrilling performances to music followers world wide.
With this partnership, TME will proceed to strengthen its in-depth collaboration with extra music trade companions, bringing extra high quality unique works and thrilling performances to music lovers world wide. TME will proceed the exploration of worth patterns for the development of Chinese language music’s world affect, supporting and accompanying the delivery and bloom of high-quality unique Chinese language music.
