H.E.R. is teaming up with ESPN through the 2023 NBA Playoffs.
“The Journey,” a brand new, unreleased track by H.E.R. and songwriter Diane Warren, shall be featured inside varied in-game ESPN manufacturing parts all through the channel’s NBA Playoffs protection, beginning Saturday (April 15).
The artist will assist to “inform the story of the 16 groups starting ‘The Journey’ by means of the NBA Playoffs Introduced by Google Pixel,” in line with a press launch from ESPN.
One other unreleased H.E.R. track, “Glory,” will even be heard on ESPN, in addition to “We Going Loopy,” DJ Khaled’s collab with the singer.
“As an NBA fan, I’m so grateful to be a part of this yr’s ‘Journey’ to the NBA Finals,” H.E.R. mentioned in an announcement.
“The NBA common season is one lengthy journey, and then you definately get to the NBA Playoffs, which is a journey of its personal,” ESPN vp, manufacturing Tim Corrigan mentioned. “All 16 groups have their very own paths to undertaking their objective of an NBA Championship. And, because the track says, ‘it’s a hell of a trip.’ We’re honored that H.E.R selected to crew up with ESPN to assist introduce this track to the world. It’s one other nice instance of what we will do on the intersection of sports activities and music.”
No official debut date for the track has been introduced, however “The Journey” is about to be launched “quickly” by RCA Information.
Although they’re now collaborators, H.E.R. and Warren competed within the Oscar race for finest authentic track two years in the past. H.E.R.’s “Battle for You” from Judas and the Black Messiah (which she co-wrote with Dernst Emile II and Tiara Thomas), received the award, beating Warren’s “Io Sì (Seen)” from The Life Forward (which she co-wrote with Laura Pausini).
