Along with Ryu Su Jeong establishing her impartial label and releasing her debut full-length album, the singer-songwriter and former Lovelyz girl-group member is revealing her first-ever English tune to succeed in much more listeners together with her music.
Billboard premieres Ryu Su Jeong’s new tune and music video for “How Can I Get Your Love,” a lower off her soon-to-be-released LP, Archive of Feelings.
In the same soundscape to beforehand revealed singles “Love or Hate” and “Daydreaming,” which is able to each seem on the album, “How Can I Get Your Love” provides a lo-fi, bedroom-pop ambiance elevated by the honeyed melodies Ryu was well-known for as a lead vocalist in Lovelyz’s string of hits from 2014-2021.
Over refreshingly unfiltered drums and guitars, Su Jeong expresses combined feelings which might be equally relatable and heartbreaking. In a candy, melancholy supply, she sings, “You say, ‘I really like you’/ I couldn’t reply something…/ I’m afraid to think about that you just’re not there/ What if that occurs? There’s no such factor that lasts without end.”
The accompanying music video sees the Okay-pop star in a tangle of conditions to characterize the spectrum of sentiments expressed within the tune. At one second, Su Jeong is hiding underneath a sofa from the folks strolling round her, and the following second she’s mendacity on the couch together with her hair stroked by a delicate hand. There’s additionally the juxtaposing picture of Su Jeong surrounded by a pile of fuzzy teddy bears that appear lovely till she finds a pair of scissors and rips all of them into stuffing.
However essentially the most putting picture within the video comes when a pull wire like these of a wind-up doll snakes out of Ryu Su Jeong’s again. Is it a metaphor for a poisonous friendship? Infatuation? The Okay-pop business? Anticipate a number of fan theories to come up from this visible.
In preparation for Archive of Feelings, the 25-year-old tells Billboard she desires songs like “How Can I Get Your Love” to have a common attraction to assuage and luxury listeners via any difficulties they could be dealing with.
“I hope the those that take heed to my music will heal and be capable to confront all kinds of issues which might be simply inevitable and have a tendency to simply are available in life,” she says. “I additionally hope it turns into a long-lasting and remembered album for everybody that listens to it.”
Archive of Feelings drops on April 20 at 5 a.m. ET (6 p.m. native time in South Korea). For now, take heed to and watch “How Can I Get Your Love” completely on Billboard:
