Loren Grey unveiled her debut studio album Responsible on Friday (April 21) and to have a good time, the 21-year-old sat down with Billboard‘s Rania Aniftos to open up about her journey from social media star to pop star.
Grey launched her album as an impartial artist after leaving her take care of Virgin Information and Capitol Information. “All the things, for me, is backwards,” she explains. “Often, you make the music, you develop the viewers and it grows from there. For me, it’s like, ‘You might have this viewers. Now what can we do?’”
She continued, “I nearly really feel like everybody was afraid to the touch my venture. Nobody actually needed to develop an artist. The best way I all the time checked out it was that my social media presence and every thing I constructed there means nothing with regards to my music, as a result of music is a very completely different viewers and it needs to be handled that means.”
Whereas she’s nonetheless so younger, Grey typically expresses her maturity on-line to her 54 million TikTok followers when discussing heavier subjects like psychological well being and creating real friendships. “By means of the years, as a result of I grew up on-line, I bought increasingly snug sharing issues that I used to be going by,” she reveals of her development. “I began searching for that connection and that’s type of what stored me passionate and . […] I hold a really small circle now, and everybody that’s in my life is like household and I belief them.”
Watch Billboard‘s full interview with Loren Grey above.