Sprite is again for the second 12 months of its world music program, Sprite Limelight, they usually’re bringing the star energy. This system was created to carry collectively an distinctive collective of fearless worldwide artists with centered, artistic factors of view, to create unique songs by way of an progressive format: one hook and plenty of beats.
This 12 months sees the model partnering with 3x Grammy-awarding profitable author, producer, and lead singer of OneRepublic, Ryan Tedder, to kick off the second season, together with a stellar lineup of artists hailing from internationally: Feid, Cassper Nyovest, Lexa, and Lay Zhang.
“I’m so excited to be the lead artist for Sprite Limelight Season 2,” Ryan Tedder stated of the partnership. “Creating the hook and the theme for Sprite Limelight Season 2 and seeing how different artists all over the world take that, run with it, and create one thing fully recent with an empowering message and interpretation – it’s lovely and I’m genuinely so completely satisfied to be part of it.”
For this 12 months’s program, Tedder supplied a central hook and lyric, from which every of the 4 artists created an empowering unique tune round Tedder’s hook.
Designed to assist its world model narrative, Warmth Occurs, Sprite goals to assist Gen Z keep cool within the face of on a regular basis moments of warmth, primarily based on the perception that music is the place they go to, to change off and clear their heads.
Sprite Limelight Season 2 debuts on Could 3, 2023 with a program trailer on YouTube, introducing the artists and teasing their tune creation journey.
Subsequently, every artist will carry their private tales to life in multi-format episodes dropped on their YouTube and Spotify channels together with Sprite’s world channels. The episodic content material options an unique music observe, immersive docu-styled music video and a private “Warmth Confessional” to offer followers a deeper view into how the artists stayed cool within the face of warmth.
“Season 2 of Sprite Limelight demonstrates how UMG For Manufacturers continues connecting our companions with a few of the world’s most notable and rising artists to create cultural relevance and resonate with customers on a world degree. We’re trying ahead to experiencing the music moments our artists are creating for followers, each current and new, via this chance supplied by a longtime model like Sprite,” says Richard Yaffa, EVP, International Manufacturers, Common Music Group.
Sprite Limelight, its fearless artists, and the music they create, will proceed to be a catalyst for music followers to beat their very own heated challenges in 2023 and past. Keep tuned for extra Sprite Limelight protection on Billboard.
