For Camila Cabello, her family members imply every thing. That’s why when she teamed up with Olipop for the gentle drink firm’s first-ever nationwide marketing campaign, her household and pals needed to be included.
“I needed it to really feel genuine and people are the folks that basically make me who I’m,” she tells Billboard of the brand new advert, which follows the theme of “Actual Love Makes Us.” Within the 30-second Daniel Mercadante-directed clip, the “Havana” singer is seen hanging out and laughing along with her dad and mom, sister and pals. “Success is at all times measured by the large stuff, however we neglect that it’s the little stuff that basically makes us,” she is heard saying within the video, as she and her family members take pleasure in some Olipop soda on the dinner desk.
The relaxed surroundings within the clip instantly displays a few of Cabello’s favourite childhood reminiscences, telling Billboard that her most beloved occasions along with her household and pals are “these moments after we’re all within the kitchen and somebody is cooking or making espresso, and we’re speaking about nothing, however merely being round one another seems like we’re tending to one thing essential.”
Olipop already stands proud in grocery shops on account of its enjoyable, colourful packaging, however the model additionally goals to redefine gentle drinks by creating a tonic that mixes the traditional soda style with the advantages of plant-based fiber, prebiotics and different botanical substances to assist stability out the physique’s microbiome and promote total well-being.
“Soda is a strong power that has traditionally introduced folks collectively and fostered social cohesion, household bonding, and lifelong reminiscences,” mentioned Ben Goodwin, Olipop’s founder, formulator and CEO in a press assertion. “However how can we nonetheless affiliate this nostalgic, pleasant feeling most of us get with soda after we as a society have accepted the intense well being penalties related to it? Our new marketing campaign goes again to why I created Olipop within the first place — to permit customers to take pleasure in soda as soon as once more with none sacrifice on style or well being. We are able to hopefully encourage folks to actually take the time to rejoice the true moments that make us who we’re — with a soda in hand that’s really good for you.”
And, sure, Cabello advised us her favourite taste. “It’s between Classic Cola and Strawberry Vanilla,” she shares. “Classic Cola is so good with tacos and pizza! Jogs my memory of childhood.”
Watch the complete advert beneath.
