Sean ‘Diddy’ Combs has accused executives of spirits firm Diageo of racial discrimination in a brand new lawsuit.
The rapper and producer filed a lawsuit on Wednesday in opposition to the British liquor large over their three way partnership.
In keeping with the New York Supreme Courtroom submitting, Combs’ attorneys claimed that Diageo officers intentionally undermined their partnership by neglecting Combs Wines and Spirits manufacturers, together with Ciroc vodka and DeLeon tequila.
“In public, Diageo – a multi-billion greenback, publicly-traded spirits firm – proclaims itself a frontrunner in variety and inclusion,” the submitting reads, reviews The Guardian. “Somewhat than equal remedy, Diageo has handled Mr Combs and his manufacturers worse than others as a result of he’s Black. Diageo has typecast Ciroc and DeLeon, apparently deciding they’re ‘Black manufacturers’ that must be focused solely to ‘city’ shoppers.”
Legal professionals for Combs insisted that Diageo’s dedication to variety “is a lie”, alleging that the corporate has been “unwilling to deal with its Black companions equally – even when explicitly required by contract to take action”.
Combs is looking for a court docket order “to supply the equal remedy” which his attorneys claimed that Diageo “contractually promised”.
The submitting acknowledged that Combs Wines and Spirits plan to sue for “billions of {dollars} in damages because of Diageo’s neglect and breaches” in a separate lawsuit.
Responding to the authorized motion, a spokesperson for Diageo stated, “This can be a enterprise dispute, and we’re saddened that Mr Combs has chosen to recast this matter as something apart from that.
“Our steadfast dedication to variety inside our firm and the communities we serve is one thing we take very significantly. We categorically deny the allegations which have been made and can vigorously defend ourselves within the applicable discussion board.”
