Amazon’s Amp is launching a brand new rising artist program, The Come Up. The dwell radio app developed this system in collaboration with veteran trade govt Kenny Burns.
With a deal with Atlanta-based hip-hop at its launch on June 15, The Come Up will give creators and listeners the possibility to assist establish town’s hottest rising rap artists. Becoming a member of Burns as hosts can be a workforce of influential tastemakers that features content material creator Large Financial institution, multimedia personalities Su Solo and Paige Shari, and artist-producer DJ Kash.
In a launch asserting the brand new program, Burns mentioned, “There’s an awakening occurring in music and the humanities, and Amp creates a spot that’s for that rising viewers and motion — actual folks, actual voices, no gimmicks and no algorithms talking for the folks. Group is probably the most genuine partnership an artist can have, and I’m trying ahead to highlighting one of the best of one of the best to communities on Amp!”
On June 15, the hosts will launch their very own reveals on Amp and play songs from their favourite rising Atlanta-based hip-hop artists. Then they may interact followers from the group in dwell debate and dialogue through Amp’s chat and call-in options. Or followers can create their very own present utilizing the tag #TheComeUp to debate which artists they really feel have gotten subsequent.
On the finish of the month, the hosts and Amp will select three featured Atlanta artists from The Come Up reveals. The chosen artists will then obtain promotional help throughout Amazon Music and Amp. That help will embrace being featured in a docuseries developed and directed by Cam Kirk; interview alternatives on widespread Amp reveals The Day by day Cannon with Nick Cannon and Rotation Radio with Gabe P and Nyla Symone; and inclusion on Amazon Music’s “The Come Up” playlist.
Followers can be taught extra about The Come Up and methods to take part on the present’s web site.