Pharrell Williams made a daring alternative by that includes a lady in his first menswear marketing campaign for Louis Vuitton, but it surely’s not simply any gal — it’s the dangerous gal herself. As introduced Thursday (June 15), Rihanna is the star of the producer’s debut product launch as the style home’s artistic director of males’s attire, trying flawless along with her third child bump on show in an enormous billboard in Paris.
Plastered on the Musée d’Orsay throughout from the town’s well-known Seine River, the commercial exhibits Ri clutching a number of luxurious luggage patterned with the Louis Vuitton brand, and carrying a black blazer unbuttoned to indicate her bump. The “Umbrella” singer is at present anticipating her second little one with A$AP Rocky; the couple already share a 1-year-old son named RZA.
Each Rihanna and Williams posted the billboard on social media utilizing the caption, “LOUIS VUITTON MEN Spring-Summer season 2024.” Within the “Completely satisfied” musician’s photograph, he stands proudly in entrance of the huge billboard in a leather-based jacket and yellow shades.
The brand new marketing campaign comes proper on time for Paris Males’s Vogue Week, which kicks off Tuesday (June 20) and runs via Sunday (June 25). Williams will unveil his personal menswear assortment on the occasion, marking his first initiative as LV’s artistic director of males’s style since filling the function in February, following predecessor Virgil Abloh’s demise in November 2021.
Neither Ri nor Williams are strangers to the style scene. Along with working intently with main manufacturers prior to now, they’ve each based their very own clothes empires: Savage x Fenty and Billionaire Boys Membership, respectively.
See Pharrell’s new Louis Vuitton billboard starring Rihanna and her second child bump under:
