As 2022’s most profitable Okay-pop debut with the triple-punch launch of shock singles “Consideration,” “Hype Boy” and “Cookie,” NewJeans have adopted up with the brand new monitor “Ditto” that reveals off a cooler and extra delicate pop method appropriate for the winter months.
Whereas their NWJNS EP was extra targeted on effervescent pop hooks suited to the sunshine, “Ditto” is extra delicate whereas remaining true to the candy type NewJeans established initially. Over a gentle, chopped-staccato beat considerably harking back to the Baltimore membership type, members Minji, Hanni, Danielle, Haerin and Hyein combine eerie, dulcet harmonies with enjoyable and quick melodies to match the breakbeat. The quintet spill in regards to the rush of hoping to take the subsequent step in a relationship and having their emotions reciprocated: “I don’t wish to keep within the center, such as you a bit of/ Don’t need no riddle…/ Say it again, oh say it ‘ditto’/ I would like you so I would like you/ So, say it ‘ditto.’”
Whereas Danielle wrote on “Consideration” and Hanni wrote on “Hype Boy,” this time eldest member Minji helped write “Ditto,” giving three of the 5 members songwriting credit simply 5 songs into their profession. Because the group informed Billboard in an earlier interview, NewJeans label CEO Min Hee Jin offers the group “loads of alternatives to take part” in several methods of their music regardless of being so new within the trade.
Identical to how “Hype Boy” and “Consideration” have been launched in a number of music video variations to assist inform the group’s tales, “Ditto” comes with two totally different visuals. The video’s “Aspect A” and “Aspect B” variations each give attention to a glance again to the 5 NewJeans members enjoying and dancing in youthful faculty days alongside a sixth, faceless good friend in an arm forged who tends to document their dance rehearsals. Whereas the viewer by no means will get to see the sixth good friend’s face absolutely, we comply with her journey which features a crush on a schoolmate and reminiscing on her time with the women by wanting by outdated VHS tapes as an grownup.
Visually, the “Ditto” video does a improbable job in capturing not simply the expertise center floor of the ’90s/’00s, the place reminiscences lived on fuzzy video cameras and grainy VHS tapes, however within the loneliness and awkwardness one can really feel in adolescence, even when surrounded by pals. Lyrically, “Ditto” may be initially regarded as a few romantic crush, however the visible provides the opportunity of hoping a brand new good friend reciprocates your emotions to take a friendship to the subsequent stage too.
As beforehand reported, “Ditto” is NewJeans’ pre-release buzz monitor forward of the brand new single “OMG” dropping on Jan. 2. Try each the “Aspect A” and “Aspect B” variations of “Ditto” beneath:
