With a refreshingly fearless angle of their self-crafted smash singles, one in all which was the No. 1 Ok-pop music of final yr as chosen by Billboard critics, (G)I-DLE has grow to be artistic leaders within the newest era of South Korean–pop acts. Now, the lady group takes one other massive step to remain forward of the pack.
Billboard can solely reveal that Asian-focused music and media firm 88rising and Ok-pop mega-label and administration company Dice Leisure formally come collectively through a brand new single from the latter’s chart-topping lady group.
Releasing this week, “I DO” comes because the Ok-Pop Stars to Watch‘s first-ever unique English single. The heartfelt mid-tempo strikes a noticeably completely different chord than the group’s current string of brash and daring bangers like “Queencard,” “Nxde” and “Tomboy” and shines through a candy, emotional and easy-to-sing-along-to vocal efficiency from members Soyeon, Minnie, Miyeon, Yuqi and Shuhua. Dice and 88rising verify that “I DO” is the primary observe off HEAT, the title of (G)I-DLE’s upcoming EP co-executive produced by 88rising through the collaboration.
“We’re very excited in regards to the launch of HEAT, which can be our first EP absolutely in English,” says Woohyung Ahn, CEO of Dice Leisure, to notice the corporate’s first unique English-language challenge in its practically 17-year historical past. “HEAT is all about being assured and bringing the spirit of an limitless summer season with you wherever you go. We hope that the discharge of HEAT will enable us to deliver the message and mission of (G)I-DLE to the entire world.”
“We’ve been a fan of (G)-IDLE for a very long time as a result of, creatively, they’re so in tune and concerned with the music and stuff they put out,” provides 88rising CEO and founder Sean Miyashrio. “That was one thing to me that was refreshing in regards to the group that I all the time felt. I used to be similar to, ‘Wow, they actually know what they need to do which is absolutely essential—it makes the method a lot extra significant when there’s such a agency perception and standpoint the artists have and I felt actually honored that they might be open to collaborate with us.”
88rising govt vp John Yang shares, “After we met (G)I-DLE members, they have been simply so full of pleasure and positivity; their vitality is contagious—it’s one thing I haven’t skilled earlier than and, naturally, we simply acquired actually enthusiastic about what we may do collectively.”
Dice famous 88rising’s “in-depth information in regards to the music trade” and power in “A&R and artistic infrastructure” all through the collaboration course of, whereas Yang particularly highlighted (G)I-DLE’s 24-year-old chief and first songwriter and producer. “Soyeon is aware of what she needs and thinks of each member in a lot element for each music from the supply of the vocal to the tone and the general cadence of the music—she really is a genius.”
Whereas 88rising has bulked up its roster with signings from the Ok-pop area like LØREN, Jackson Wang, BIBI, Chung Ha and Seori lately, Miyashrio notes this EP has been within the works for a yr after their preliminary introduction.
“Similar to I have to have an actual reference to the artists and initiatives we work on…we simply started working, easy as that,” the 88rising CEO and founder says. “(G)I-DLE are tremendous assured and have an ideal understanding of who they’re and what they need to do. On the finish of the day, we simply need to help what already is such a pressure nonetheless we are able to; that’s what makes all of this fulfilling.”
“I DO” drops on Thursday, July 13, at 8 p.m. ET (Friday, July 14 at 9 a.m. KST) alongside an official music video. In the meantime, HEAT releases globally on Thursday, Sept. 7, at 8 p.m ET. Pre-order for the report will go reside alongside the discharge of “I DO.”
