BTS‘ V is the brand new face of French luxurious jeweler Cartier’s new Panthère de Cartier marketing campaign. In an announcement, Cartier Worldwide senior vp & chief advertising and marketing officer Arnaud Carrez praised the Ok-pop famous person’s expertise and elegance, saying, “V is a dancer, musician & artwork lover who has a strong character & sense of creating selections pushed by his personal creativity, and with solely his personal model & class.”
WWD reported that V (born Kim Taehyung) would be the firm’s latest world model ambassador, with the singer debuting because the face of its Panthère line in a photograph that includes the singer carrying a number of the line’s feline fashions. As a part of the roll-out, the journal described a brand new photograph of V by which he wore a pink go well with jacket together with a “sculptural diamond ring, tête-à-tête panther bracelet, the Révélation d’une Panthère watch and a Panthère de Cartier necklace fabricated from white gold, diamonds, onyx and emeralds.”
“When it got here to embodying the magnetism and aura of the panther, our selection naturally fell on V. He has the look and power of character,” mentioned Carrez. “A character whose selections are guided by creativity as a dancer, musician or artwork lover, with this model and this class that belong solely to him.”
In an announcement, the corporate added that V has the “similar artistic spirit and magnetic gaze because the panther.. These hyperlinks of character make this artist, thought of one of the vital gifted of his era, a really perfect Cartier ambassador to put on Panthère de Cartier jewellery creations.” One other Ok-pop star, BLACKPINK’s Jisoo, joined Cartier as a model ambassador in Could 2022.
Within the midst of BTS’ pause to permit its members to give attention to solo tasks — in addition to to provide them time to finish obligatory South Korean navy service — V has additionally signed on as the worldwide ambassador for style model Celine. Earlier this 12 months, bandmate Jimin was named as an envoy for fellow luxurious jeweler Tiffany & Co.
Try a picture of V within the Cartier marketing campaign beneath.
