Britney Spears and can.i.am’s newest collaboration, “Thoughts Your Enterprise,” dropped on Friday.
The brand new music focuses on Spears’ experiences being adopted by paparazzi and folks’s obsession along with her as a high-profile musician. It serves as a reunion for each artists, who in 2021 launched the hit “Scream & Shout,” which peaked at no. 3 on the Billboard Sizzling 100 and was the primary No. 1 music on the then-newly established Dance/Digital Songs chart.
“If you’re within the highlight, loads of occasions you simply wish to dwell your life. There are lyrics within the music that time to that,” will.i.am instructed CBS Mornings on Thursday forward of the music’s launch. “There’s a skinny line, and everybody deservers their model of privateness.”
For the producer and rapper, who teased the brand new single earlier this week, throughout the connection between music and dance, many individuals discover a type of remedy and a strategy to specific themselves, which he sees taking place with Spears, “each time I see her dance on her Instagram.”
“Thoughts Your Enterprise,” which is described by Epic Information as having an “irresistible hook and infectious vitality,” in addition to an “enigmatic and charming beat,” kicks off with Spears telling listeners to “Thoughts your corporation, bitch.” (Like “Scream & Shout,” it’s a reference to the lyric “Britney, bitch” from the Princess of Pop’s 2007 single “Gimme Extra.”)
Lyrics repeatedly ask “The place she at?” and “What she do?” with Spears herself singing, “Uptown, downtown, in every single place I flip round; Hollywood, London, snap-snap is the sound; Paparazzi shot me, I’m the financial system.”
Talking to the collaboration, will.i.am stated he’s “been a fan, good friend and supporter of Britney all through the years,” and referred to as Spears “an incredible particular person.”
“Supporter so far as an individual that goes out and listens to her music, a help so far as someone that’s there to assist champion her via her occasions when she was preventing for her liberation,” he added. “To collaborate along with her every now and then — while you’re within the studio, and also you’re making music, that’s the one factor that issues — so I see the identical gentle, the identical pleasure, the identical love and keenness.”
“Thoughts Your Enterprise” is Spears’ second launch for the reason that finish of her conservatorship. The primary was a collaboration with Elton John, “Maintain Me Nearer,” which debuted in August 2022 and pulls from considered one of John’s most well-known singles, “Tiny Dancer.”
Earlier this summer season, As soon as Upon a One Extra Time — a jukebox musical that includes an idea from Spears and songs from her catalog — opened on Broadway. The Grammy-winning singer can be slated to launch a memoir, The Girl in Me, about her time in her 13-year conservatorship in October.
