Spotify is launching its Most Crucial Stay collection of reside reveals highlighting regional rap scenes and rappers in varied cities throughout the U.S., Billboard can completely announce Monday (July 24).
Serving as a bodily extension of Spotify’s editorially curated Most Crucial playlist — dubbed as “the official voice of the following technology on Spotify” — Most Crucial Stay celebrates a number of the hottest rising rappers featured on the playlist in actual life and connects them with their prime listeners by unique performances.
Most Crucial Stay kicks off Aug. 2 in Houston, Texas with DeeBaby, Monaleo, That Mexican OT, Mike Dimes, KenTheMan and shock company.
“Regional rap scenes have at all times been the lifeblood of hip-hop, so we’re thrilled to kick off Most Crucial Stay in Houston. As a bodily extension of the playlist — it’s one other instance of how we’re persevering with to assist rising artists at Spotify,” mentioned Max Weinstein, hip-hop lead, artist partnerships at Spotify, in a press release. “A significant collaborative effort throughout the music and advertising groups, we’re launching this showcase to spotlight native artists and provides followers an opportunity to see their favourite acts carry out reside. The crew has been cooking this up for some time, so we’re excited to lastly deliver Most Essential to life.”
Most Crucial Stay will happen as soon as 1 / 4 and undergo a number of U.S. cities. On-site experiences may even embrace merch and social-worthy photograph moments.
