88Rising has introduced it has joined forces with Honda to supply alternatives for rising expertise.
The model is a worldwide music and media firm, devoted to representing one of the best of Asian expertise in America, and providing breakthrough artists a bigger platform to pursue their careers.
Now, 88Rising has confirmed that it has developed a partnership with Honda to create extra memorable music experiences for followers and proceed to help rising Asian artists.
One of many ways in which the 2 look to do that is at this yr’s Head within the Clouds Music and Arts Pageant, which is organised by 88Rising and set to happen in Pasadena, California between August 5 and 6.
Right here, those that attend are set to “take pleasure in unique experiences and epic performances” organised and watch performances from artists together with Stephanie Poetri, Spence Lee, Lyn Lapid, Phum Viphurit, Eyedress, Grentperez and Akini Jing – all of which might be held on the new Honda Double Happiness stage.
The official automotive companion of Head within the Clouds, the ‘88 Kind R Honda Customs Store’ competition activation is “a novel tackle the tuner automobile storage, that includes a 2000 Civic Si undertaking automobile and the all-new 2023 Honda Civic Kind R – essentially the most highly effective Honda manufacturing automobile ever offered within the U.S”.
Particulars of the primary Honda and 88rising attire collaboration have additionally been shared. Named ‘88 Kind R’, the gathering might be unveiled on the Head In The Clouds competition, and also will be out there on-line at 88nightmarket.
The attire on supply might be solely unisex, and contains cut-and-sew items impressed by the late ’90s to early ’00s of the Asian automobile tradition.
Honda started collaborating with 88rising in 2022, with the launch of the all-new HR-V compact SUV. The 2 manufacturers additionally launched a docu-series that includes 88rising Indonesian singer-songwriter NIKI, Indonesian rapper Warren Hue and Chinese language-American impartial artist mxmtoon – sharing a glance contained in the profession journeys of every artist and the challenges they confronted alongside the way in which.
Talking of the partnership, Phillip Lee, the media division lead at Honda Advertising stated: “Honda’s help of music and younger breakthrough artists spans greater than twenty years, and our partnership with 88rising will give voice to their tales of creativeness and willpower.”
He continued: “88rising elevates and empowers Asian artists and Honda is proud to supply a platform to assist help their goals and advance their careers.”
Discover out extra in regards to the partnership right here and discover tickets for Head In The Clouds competition right here.
Again in Could, NME gave the New York version of Head In The Clouds a four-star overview, and praised it for its capacity to ship a “fun-filled competition celebrating the music, tradition and meals of the Asian diaspora”.
“On Saturday – amid a downpour that threatens to dampen HITC’s spirits however, as a substitute, solely appears to elevate the group’s power greater – we go from New Jersey all the way in which to Jakarta,” wrote NME’s Rhian Daly.
“Rapper Spence Lee makes the hop throughout the Hudson to ship a rain-soaked set on the Double Happiness stage, getting the huddle of our bodies draped in waterproof ponchos to bob alongside to the easygoing bounce of ‘On God’. Later, on the identical stage, San Diego producer ISOxo turns the concrete house in entrance of him right into a fist-pumping, electrical rave.
