Rolling Loud Partners With Basketball League Overtime Elite

After delving into the world of sports activities with its partnership with WWE and the Miami Warmth by their pageant flagship, Rolling Loud will dive deeper into athletics by teaming with the skilled basketball league Time beyond regulation Elite.

Time beyond regulation Elite is a basketball league based mostly in Atlanta, Ga., the place the highest prospects within the nation, ages 16-20, showcase their abilities. Workforce Rolling Loud would be the first model to obtain naming rights for an Time beyond regulation Elite staff. Based mostly in LA, the Rolling Loud staff will function two outstanding highschool gamers, Nassir Cunningham and Larry Johnson. Each gamers are ranked within the high 100 of the 2024 class. Rolling Loud may have inventive management staff designing the jerseys and merchandise. NBA coach, Julius V, will lead the staff.

“The game and spirit of basketball is a vital a part of the Rolling Loud expertise, so we’re excited to develop that connection past the pageant grounds with Time beyond regulation Elite. We’re proud to affix with this thrilling new league and assist assist the subsequent technology of athletes in Los Angeles — our second hometown,” Matt Zingler and Tariq Cherif, co-founders at Rolling Loud, stated in a shared assertion to Billboard.

Time beyond regulation is equally happy with the arrival of staff Rolling Loud. “As we proceed to develop Time beyond regulation Elite’s model and innovate with like-minded companions, we’re excited to develop our partnership with staff Rolling Loud in Season Three,” stated Tyler Rutstein, chief model officer of Time beyond regulation. “There’s an simple intersection between basketball, music, and style, and partnering with Rolling Loud permits us to be within the heart of all of it, creating new experiences for each our gamers and our followers.”

Take a look at Rolling Loud’s roster under: