Kendrick Lamar and Dave Free’s pgLang is transferring into the tech area with its latest machine: the Mild Cellphone II.
Slated to drop Thursday, the Mild Cellphone II comes by a partnership with tech firm Mild. The minimalist cellphone won’t embody a Net browser or colour interface and is positioned to be a less-distracting different to the fashionable mobile phone. The restricted launch will include 250 telephones solely accessible at pg-lang.com and is billed as “only a cellphone” to customers.
Based by Joe Hollier and Kaiwei Tang in 2015, Mild’s web site touts their enterprise as “not simply one other tech firm.”
Concerning the cellphone, the web site particulars the next: “We construct the entire instruments from scratch to make sure there are completely no third celebration apps monitoring you. On this time of ‘Surveillance Capitalism’ and the ‘Consideration Financial system,’ the Mild Cellphone represents a distinct choice. You’re the buyer, not the product. It is a cellphone for people.”
As for notable new options, there’s a “language software” unique to the 250 telephones. Customers can ask the cellphone a query, shake it, and obtain a response on the display. The Mild Cellphone II will embody a calendar, notes/voice memos, instructions, podcasts, music, an alarm, a hotspot and a calculator. The cellphone might be accessible for $250.
Final month, pgLang partnered with Converse for a black colorway model of the Converse Chuck 70. Just like the trailer for Mild Cellphone II, pgLang launched content material items for the shoe starring Dominic Fike and directed by Jack Begert.
Watch the Mild Cellphone II trailer under.
