Simply two days after The Coloration Purple broke a slew of information upon its Christmas Day debut, Usher and H.E.R. have launched the steamy new music video for “Threat It All,” their acclaimed collaboration off The Coloration Purple (Music From and Impressed By).
With Usher sporting nothing however a pair of skin-tight black boxer briefs, the “Good Good” singer effortlessly reminds us of his intercourse image standing as H.E.R. matches his vitality and equally embraces her sensuality on display whereas sporting a low-cut black corset paired with black shorts. The 2 Grammy winners lip sync to their respective verses as they be a part of background dancers performing trendy dance choreography set to the somber, piano-backed ballad. “Typically it’s tragic, so problematic / Persons are cryin’ for it, individuals are dyin’ for it / At all times the rationale, we nonetheless imagine it / Somethin’ that leaves us hurtin’ is price it,” they croon.
Co-written and produced by H.E.R. — who additionally stars within the blockbuster film musical — and Oscar and Grammy winner Jimmy Napes, “Threat It All” embodies the narratives of affection, survival, dedication and liberation that course by means of The Coloration Purple. The music seems on The Coloration Purple (Music From and Impressed By), which additionally consists of new music from the likes of Fantasia, Halle Bailey, Megan Thee Stallion, Mary J. Blige, Jennifer Hudson, Coco Jones, Alicia Keys, Missy Elliott, Black Thought, October London, Shenseea, Mary Mary, Jorja Smith, Keyshia Cole and extra.
The Coloration Purple opened in theatres on Dec. 25, 2023. In line with The Hollywood Reporter, the film — which is a movie adaptation of the 2005 Tony-winning Broadway musical based mostly on the 1985 Steven Spielberg-helmed movie and Alice Walker’s 1982 Pulitzer Prize-winning novel — outpaced expectations and pulled in over $18 million in North America alone. That marks the biggest Christmas Day opening for a movie since Sherlock Holmes in 2009, in addition to the second-largest Christmas Day opening of all time.
Beginning on Dec. 27 at 11:00 a.m. ET/8:00 a.m. PT, the Dave Meyers-directed video will premiere on MTV and air each hour on MTVU, MTV Reside & MTV Greatest Pop. “Threat It All” can even be included on Usher’s Coming Dwelling, his forthcoming ninth studio album, which is ready to reach the identical day he graces the Tremendous Bowl Halftime stage (Feb. 11).
Watch the racy new “Threat It All” music video above.
