Jennifer Lopez dropped the primary single from her upcoming ninth album, This Is Me… Now (Feb. 16), on Wednesday (Jan. 10). The breezy, summery “Can’t Get Sufficient” was accompanied by a cinematic Dave Meyers-directed wedding-themed video that seems to make winking references to the singer’s love life.
“I’m nonetheless in love with you/ I can’t get sufficient/ I really like that/ I can’t get sufficient/ You like that,” Lopez sings in a breathy voice over the beachy association of the music co-written by the Shotgun Marriage ceremony star and produced at her residence studio in Los Angeles alongside Rogét Chahayed (Doja Cat), HitBoy (Drake), and Jeff “Gitty” Gitelman (H.E.R); extra songwriting/manufacturing on the observe comes from Angel Lopez (Jack Harlow), Drew Love (G-Eazy, The Chainsmokers), INK (Beyonce) and Prince Chrishan (Meek Mill, Chris Brown).
The luxurious video opens with Lopez in a daring peekaboo bellybutton- and-thigh-baring marriage ceremony costume pledging “til demise do us half” to her beloved (spoiler: it’s not hubby Ben Affleck) at a lavish, rain-soaked marriage ceremony as a skeptical attendee snipes, “I instructed you she couldn’t be alone.”
After the groom takes JLo’s veil off, the singer busts into the music, dancing in entrance of an infinite fountain amid a lush backyard, waving her bouquet within the air as she sings, “I really feel like startin’ somethin’/ You bought my engine working,” whereas the marriage social gathering fall in line for a dance routine. The completely happy couple jet off in a basic white convertible, with Lopez rising in a brand new poufy white costume for the primary dance, because the naysayer doubles down on a cynical guess concerning the couple’s probabilities. “This man don’t stand an opportunity,” says one other reception attendee.
The completely happy couple showcase their dance strikes because the groom transforms right into a collection of various males with an onlooker sneering, “third time’s a allure,” in a seeming winking reference to Lopez’s 4 marriages. “Don’t catch it, it’s cursed,” one of many company says as Lopez tosses her bouquet. Cue an elaborate group dance quantity amid a rain of flower petals because the digicam zooms in on Lopez dancing together with her handful of grooms. The clip ends with a forlorn JLo staring out because the unseen males complain about her defensiveness and “fixed criticism.”
The video — with a narrative by Meyers, Lopez and Chris Shafer — might be a part of the upcoming This Is Me… Now: A Love Story, a Prime Video particular debuting on Feb. 16 described as “a narrative-driven, cinematic musical odyssey, steeped in storytelling and mythology, humor and therapeutic.” The particular was co-written by Lopez and husband Affleck together with Matt Walton.
This Is Me… Now, Lopez’s first album in virtually a decade, is accessible for pre-order right here now. The follow-up to 2014’s A.Ok.A. might be out there in quite a few bespoke and restricted version variations, together with a deluxe CD with a 40-page booklet that includes unique pictures, commonplace vinyl in Lopez’s favourite colour of inexperienced and eight extra unique vinyl configurations with a wide range of covers and vinyl colours; followers can even order a signed vinyl with an emerald disc and unique cowl out there right here.
A launch accompanying the only describes the album as a group that includes “an unprecedented rawness, vulnerability, and searing honesty,” crafted by Lopez as a “highly effective and heartfelt ode to her journey of self therapeutic and eternal perception in fairy story endings.” It guarantees a “wealthy tapestry of sounds and feelings, seamlessly mixing components of pop, R&B and hip-hop influences to create a fusion of genres,” with lyrics that plumb the highs and lows of “life, love, and relationships with unflinching honesty and introspection as she unveils a real story of progress, resilience, onerous work, and the transformative energy of self love.”
Extra producers on the album embrace: HitBoy, Tay Kieth, Yeti Beats, Carter Lang, Kim “Kaydence” Krysiuk, Jason Derulo, and Brandon Riester.
Watch the “Can’t Get Sufficient” video beneath.
