It’s been greater than three years since Ariana Grande final launched a solo music video, and the drought is lastly coming to an finish. In an Instagram put up Thursday (Jan. 11), Grande teased the approaching music video for her forthcoming comeback single, “Sure, And?” — and she or he’s addressing a number of the viral headlines which have hounded her over the previous few years.
The teaser opens with a hand holding a purple card with the acronym “AG7” — the nickname of Grande’s as-yet-untitled seventh studio album — and the coordinates 41.0359° N – 71.9545° W. The coordinates result in Montauk, N.Y., the filming location for the Jim Carrey-starring Everlasting Sunshine of the Spotless Thoughts, a potential easter egg for what the AG7 period could convey, contemplating Grande’s well-documented love for Carey. The opposite aspect of the cardboard reads: “Your presence has been solely requested.”
The clip then shifts to totally different photographs of “critics” getting into what seems to be an workplace constructing. “Yeah, actual unique. Typical Ari,” deadpans one critic as she waits in an elevator. “You realize, I feel I preferred her higher when her ponytail was a couple of centimeters larger,” one other critic replies. Yet one more then chimes in, “And, I imply, who cares if she’s completely happy? I don’t need completely happy. I need Ari.”
Because the critics file out of the elevator — at this level, it’s 11:55 a.m., in keeping with the on-screen textual content — the scene cuts to 2 new critics conversing in a hallway. “I miss the previous Ari, , the singer,” bemoans one woman, whereas an older man replies, “You don’t say. I heard she’s beginning an artisanal hummus line subsequent,” a cheeky nod to impatient followers who have been pissed off with Grande’s concentrate on her appearing profession and R.E.M. Magnificence make-up line throughout her hiatus from music.
Close to the tip of the teaser, two extra critics are launched, with the primary exclaiming, “Oh my God! Did she actually do this?” In response, one other critic says, “Nicely, I learn it on the Web, so it should be true!” The teaser closes with a shot of a clock putting 12:00 earlier than chopping to a black display that reveals the music video’s official launch date: Friday, Jan. 12, at 7 a.m. PT — the identical day the music formally hits DSPs. Within the put up, Grande tagged video director Christian Breslauer, the MTV Video Music Award-nominated thoughts behind such clips as Lil Nas X’s “Business Child” and SZA’s “Kill Invoice.”
On Monday (Jan. 8), Grande shared that though “Sure, And” isn’t the title for her forthcoming album, the only’s art work will likely be double as one of many album cowl variants. She first confirmed new music on the tail finish of final yr with a Dec. 27 Instagram put up, and formally began teasing the brand new single on Jan. 4 with sweatshirt bearing the monitor’s title — a callback to her announcement for Sweetener lead single “No Tears Left to Cry” again in 2018.
Since her hiatus, Grande has add two extra Billboard Scorching 100 chart-toppers to her tally, each of which have been collaborations with The Weeknd: “Save Your Tears” and “Die for You,” which ranked at No. 7 on the 2023 Yr-Finish Scorching 100 rating. The multi-hyphenate has been specializing in filming Depraved, during which she is ready to star as Glinda the Good Witch alongside Cynthia Erivo, Michelle Yeoh, Jonathan Bailey, Jeff Goldblum, Bowen Yang, Ethan Slater and extra. Depraved — the primary of two film musicals — is slated to hit theaters Nov. 27, 2024.
Take a look at the “Sure, And?” music video teaser under:
