Qai Qai — the social media sensation impressed by the favourite doll of Serena Williams‘ daughter, Alexis Olympia Ohanian Jr. — has signed a take care of Republic Data: Children & Household by a brand new partnership with internet-first animation studio Invisible Universe.
The businesses have joined forces to create authentic music starring Qai Qai, who has amassed greater than 5 million followers throughout social media. To rejoice the information, Qai Qai launched the music “Dancing on the Moon” on Friday. It options 12-year-old Broadway sensation Sydney Elise Russell, who carried out in The Lion King and Frozen, because the voice of Qai Qai. The monitor was produced by Grammy-nominated hitmaker Johnny Goldstein, who has labored with David Guetta, the Black Eyed Peas and Coi Leray.
“Olympia liked seeing Sydney Russell carry out on Broadway in The Lion King and is so excited to take heed to her sing as Qai Qai on the upcoming album,” Williams says in an announcement. “Watching Invisible Universe and Republic Data: Children & Household make this primary music a actuality has been wonderful. Our household can’t wait to pay attention, sing alongside and dance to Qai Qai’s new music.”
Qai Qai, pronounced “Kway-kway,” has a love for music and dance and was developed by Invisible Universe in partnership with Williams, who is among the firm’s buyers together with Seven Seven Six, a enterprise agency based by Alexis Ohanian, Williams’ husband, Jennifer Aniston, Will Smith’s Dreamers VC and others.
Republic Data: Children & Household
“The alliance between Qai Qai and Republic Data: Children & Household felt seamless from the start,” says Bree Bowles, senior vice chairman of the youngsters’s label. “Music discovery by way of social media is plain and provided that Qai Qai discovered her viewers on TikTok, implementing a music technique for the model presents an thrilling alternative. Sydney’s showstopping voice introduced the music imaginative and prescient to life, and we’ve been in a position to craft one thing that may be loved by the entire household with the help of some unbelievable producers and songwriters.”
Republic Data: Children & Household launched in 2022 and caters to audiences 12 and beneath and has partnerships with NBC and Nickelodeon that has landed them such acts as Erin & Aaron, Younger Dylan star Dylan Gilmer, That Woman Lay Lay and the forged of The Loud Home. The label is a division of Republic Data, house to artists like Taylor Swift, Ariana Grande, The Weeknd, Morgan Wallen, Nicki Minaj and extra.
“Children & Household is a pure extension of Republic Data and our objective all the time stays the identical. It’s not about making ‘children’ music, it’s about making nice music accessible to all audiences. Qai Qai is an ideal instance of this initiative,” says Monte Lipman, founder and CEO of Republic Data.
Invisible Universe has made a reputation in youngsters’s animation and leisure with its star-backed ventures from Aniston, whose Clydeo is a cooking- and foodie-series based mostly on Aniston’s grey Schnauzer combine. The studio has additionally produced Squeaky & Roy, from TV personalities and social stars Charli and Dixie D’Amelio, in addition to Ember, which is predicated on the daughter of the ruler of the underworld.
“Music actually resonates with Qai Qai’s viewers and we see enormous engagement on content material that includes Qai Qai dancing or singing. The collaboration with Republic Data: Children & Household and Johnny Goldstein seems like a pure evolution for the franchise and a method to extra deeply interact Qai Qai’s huge neighborhood of followers,” says Tricia Biggio, co-founder and CEO of Invisible Universe. “Qai Qai has damaged boundaries on social media for years now and I can’t wait to observe her win a Grammy sometime!”
