Usher adopted in 50 Cent‘s footsteps as soon as earlier than by naming his youngest son Sire, and he’s additionally hoping to blaze a path just like the TV/movie empire the G-Unit mogul has constructed outdoors of music.
Forward of his 2024 Tremendous Bowl halftime present efficiency this weekend, the R&B celebrity sat down with Apple Music’s Nadeska Alexis on Thursday (Feb. 8) in Las Vegas to speak about his future and the way he plans to stay a “customary” for greatness whereas parlaying his music-industry success towards different formidable ventures.
“I push myself as a result of that’s only a alternative. I need to be nice. I need to set requirements,” he testified. “I need to be a regular that’s seen by my ardour. My ardour for music, my ardour for creativity. Relatively than develop into one thing that’s creative by means of the movies that we create or the narratives which can be within the music that then develop into one thing else [like a] TV collection.”
Whereas Usher and 50 have by no means collaborated, Fif has nonetheless managed to encourage the “Caught Up” hitmaker along with his endeavors within the multimedia house.
“You take a look at 50 Cent, proper, he creates Energy. You heard the music first you then see the visuals,” Usher stated. “I’m hoping I can do extra of that with the manufacturers I’ve created with the songs. It’s a matter of managing to monetize on the identical time emotionally give folks an escape. If you hear a music, you relate to it. It turns into an assistant in your emotional… It’s extra than simply music, it’s all of these issues. Most significantly, it’s a connection.”
Forward of his Tremendous Bowl efficiency, Usher served as the newest cowl star for Billboard, the place he dished on the necessity to revamp the merchandise marketplace for R&B artists to allow them to money out to the perfect of their talents.
“It’s about creating commerce in different areas,” he defined. “Lovers & Buddies [where Usher will perform Confessions in full in May] is a profitable R&B competition that provides you a spot to go and have fun the songs that we make.
“We’d like issues that you simply affiliate with R&B which you could purchase into. Like with hip-hop — glasses, garments, vehicles, jewellery, sneakers … ancillary issues that individuals can entry. R&B wants and has the potential to have these issues as effectively.”
Earlier than he takes the Tremendous Bowl stage in Las Vegas, Usher is gearing as much as unleash his ninth studio album, Coming Dwelling, on Friday (Feb. 9). It’s a star-studded affair throughout 20 songs, as he’s recruited Latto, Burna Boy, 21 Savage, The-Dream, H.E.R., Summer season Walker and BTS’ Jung Kook to hitch him.
“I put loads of coronary heart and time into ensuring that this was curated proper. One thing that felt like this subsequent chapter of my life. It’s the subsequent frontier, the subsequent chapter of my legacy,” the “Love in This Membership” singer stated of the album in a latest interview with Membership Shay Shay.
Watch the complete Apple Music interview with Usher under; 50 Cent discuss begins across the 35:15 mark.
