Breakups are exhausting — simply ask Ice Spice. Teaming up with PepsiCo’s burgeoning lemon-lime soda model Starry for a brand new Tremendous Bowl industrial that aired Sunday (Feb. 11), the “Munch” rapper gave a masterclass to shifting on.
Sipping on a glass of Starry as an animated lemon and lime bathe her cheeks with candy smooches, Ice Spice exclaims, “This Starry is mad good!” in her trademark Bronx accent. Quickly after, her ex, merely named Lemon-Lime Soda, confronts her about her flirting with different lemon-lime-flavored delicate drinks. “I simply want one thing refreshing, extra crisp! I’m with Starry now,” she explains to him.
Regardless of her makes an attempt at solace, Lemon-Lime soda exploded right into a geyser of fizzy tears because the display screen reduce to the tagline “It’s time to see different sodas” with the raucous instrumental of Ice Spice’s “Deli” — which peaked at No. 41 on the Billboard Scorching 100 — blasting within the background.
PepsiCo debuted Starry in January 2023 as a substitute of the now-discontinued Sierra Mist, a competitor to different fizzy lemon-lime drinks corresponding to Sprite and seven Up.
Removed from her first main promoting marketing campaign — bear in mind her and Ben Affleck’s hilarious Dunkin’ commercials? — a Tremendous Bowl advert is yet one more career-shifting achievement for Ice Spice. On Feb. 4, she attended the 66th Grammy Awards, the place she competed in 4 classes: greatest new artist, greatest track written for visible media (“Barbie World”), greatest rap track (“Barbie World”) and greatest pop/duo group efficiency (“Karma”). And on March 6, the “Fart” rapper shall be honored with the Hitmaker Award on the 2024 Billboard Ladies in Music Awards.
Watch Ice Spice’s new Starry Tremendous Bowl advert under:
