Verizon is rather like Beyoncé‘s soul: You may’t break it. After days of rumors that the 42-year-old celebrity can be main the corporate’s Tremendous Bowl 2024 business Sunday (Feb. 11), she lastly hit TV screens in the course of the sport’s third quarter on a mission to disrupt the world’s cell service — and even hinted at new music, which she confirmed rapidly after the advert aired.
The minute-long advert finds comic Tony Hale difficult Bey to do one thing so huge, it “breaks” Verizon’s 5G web service. To take action, she holds a lemonade stand pop-up for followers, performs the saxophone, introduces her personal “Beyonc-AI” know-how, parodies Barbie as “Bar-Bey” and even broadcasts her candidacy for “Beyoncé of america” — however nonetheless, the corporate’s skill to energy prospects’ telephones can’t be beat.
Beyoncé being Beyoncé, although, she needed to see her mission by means of. On the very finish of the business, the “Halo” singer teases that her subsequent technique will probably be to easily launch a brand new tune or album.
“OK, they prepared,” she says from a rocket ship in outer house. “Drop the brand new music.”
Inside minutes of the business airing, Bey posted a teaser labeled “act ii” on Instagram, including the challenge’s launch date: March 29.
Followers had already suspected that the 32-time Grammy winner would star in Verizon’s Huge Sport placement, due to a pair of teasers the model posted within the week main as much as Tremendous Bowl Sunday. Within the first sneak peek, Hale had stood on the similar lemonade stand used within the full business and joked, “She desires me to squeeze all these lemons on my own? This higher work.”
Then, Verizon shared a second trailer that includes Bey’s silver Renaissance album cowl horse, which followers have dubbed “Reneigh.” “So ought to we be in a Tremendous Bowl business? Yay or nay?” Hale requested a life-size mannequin of the stallion.
Watch Beyoncé’s Tremendous Bowl Verizon business under.
