Snoop Dogg and Dr. Dre have been sipping on “Gin and Juice” for 30 years, and now, they’re teaming as much as launch a cocktail in honor of their collaborative anthem.
The West Coast rap legends joined forces on the heels of their Tremendous Bowl LVIII afterparty efficiency to announce the Gin & Juice canned cocktail drinks, which started delivery to potential U.S. distributors on Monday (Feb. 12).
Gin & Juice will likely be out there in 4 flavors: apricot, citrus, melon and keenness fruit. After shaking up the music world, Snoop and Dre want to make a dent within the spirits trade with assist from file government powerhouse Jimmy Iovine, who’s an investor within the endeavor.
“Collectively, we at all times attempt to create magic. We’re having enjoyable being inventive, and every part about this product is de facto us,” Dr. Dre stated in a press release. “There’s ardour behind it, and friendship and love and a tradition. We’re taking pictures to make every part we do magnificent, and fortuitously, more often than not we hit the goal.”
Whereas Snoop added of getting into the cocktail house: “Look the place we’re at in our careers. Have a look at our age and take a look at what we’ve executed, and we nonetheless love one another, so why not do one thing collectively? Numerous instances individuals have been in a relationship for 30 years and may’t speak to one another, can’t hang around, so it’s simply enjoyable to be in a partnership with individuals that you just truly love.”
Dr. Dre teased the launch of Gin & Juice with a industrial posted to social media over the weekend forward of the Tremendous Bowl, throughout which Snoop starred in an advert for Skechers.
The pair of hip-hop OGs have an intensive collaborative historical past that’s spilled into the enterprise world. “Gin and Juice” landed on Snoop’s acclaimed Doggystyle debut in 1993, and the funky anthem turned the album’s second single in January 1994.
“Gin and Juice” carried its momentum to the Grammy Awards, the place the laid-back tune was nominated in one of the best rap solo efficiency class. The Dr. Dre-produced hit peaked at No. 8 on the Billboard Scorching 100 in March 1994.
As for the Gin & Juice drinks, followers can anticipate the gin-based cocktails to hit liquor retailer cabinets from now by way of the spring. Bundle sizes and retail costs usually are not but identified.