From “I Love It” and “Fancy” to “Velocity Drive” and “Growth Clap,” Charli XCX has been upending pop music with boisterous manufacturing and gigantic hooks for over a decade. On Thursday (Feb. 29), the Grammy nominee formally launched her latest period with the delightfully rambunctious “Von Dutch” and its accompanying music video.
“I’m simply residing that life, Von Dutch/ Cult traditional but it surely’s nonetheless pop/ I get cash, you get mad/ As a result of the financial institution cease,” she sing-chants over a blaring synth-anchored electropop beat produced by EASYFUN.
Within the music video for the brash track — one which wholly embraces her place as an artist who straddles the road of pop star and cult favourite — Charli wreaks havoc in a semi-empty airport. She embodies the archetype of an overgrown brat as she struts down shifting walkways, trespasses onto empty planes and frolics on the luggage carousel. The visible was filmed at Paris’ Charles de Gaulle airport and directed by Torso.
“Von Dutch” serves because the lead single from Charli’s forthcoming sixth studio album, Brat. The brand new document is the follow-up to 2022’s Crash, which topped the albums chart within the U.Okay. and reached No. 7 on the Billboard 200, turning into the best charting LP but of Charli’s profession within the U.S. On Feb. 24, Charli mentioned her new album on X, writing, “I used to be born to make dance music. I got here from the golf equipment. XCX6 is the album I’ve at all times wished to make.”
On the heels of her BRIT Award nomination (pop act), the progressive pop star might be honored with the Powerhouse Award on the 2024 Billboard Ladies in Music Awards introduced by Marriott Bonvoy on Wednesday, March 6, on the YouTube Theater at Hollywood Park in Los Angeles, and streaming March 7. Of her honor, Charli posted on X, “[Billboard] is honoring me at their [Women in Music Awards] and I’m very honored… I’ve by no means felt stronger concerning the music I’m making and it’s defo cool to be seen but it surely’s additionally enjoyable to be an outsider too. So thanks!”
Stream “Von Dutch” under, and watch the music video above.
