Think about Eminem is your boss, however he’s inflicting extra havoc across the workplace than Jeremy Piven’s Ari Gold character in Entourage.
That’s the case right here as Slim Shady stars within the “Doomsday 2” video directed by Lyrical Lemonade‘s Cole Bennett, which fittingly arrived on Wednesday, March 13, often known as 313 Day in Detroit.
Within the visible, Em emerges from the curtains and walks via the chaotic workplace scene with papers flying round him and the partitions almost caving in. Nonetheless, the Rap God isn’t phased as he peppers the beat like a mini Uzi.
Dressed for the event, Eminem rocks his model of business-casual apparel with black slacks and a button-down shirt, however made certain to have his Air Jordan “Thunder” Retro 4s matching his yellow tie.
There’s loads of star energy serving to Em amplify his message, with youthful artists resembling Massive Sean, Swae Lee, JID, Cordae, Babytron, Denzel Curry and extra making cameos.
“And that’s why I’m again with Cole Bennett/ And I been on the degree J. Cole been at/ It’s Aftermath that I experience for ’til I die,” Em raps to shut out his verse.
“Doomsday Pt. 2” landed on Cole and Lyrical Lemonade‘s All Is Yellow album in January. The undertaking arrived by way of a partnership with Def Jam Data and it peaked at No. 43 on the Billboard 200.
“It was actually about breaking down that door and bringing folks collectively,” Bennett instructed Billboard concerning the album in February. “When there’s somebody who can act because the glue inside all of it, folks actually put their egos down. I need rap music to be extra unified, I need there to be extra collaboration. Rising up, that is what I used to be into — I cherished posse cuts, I cherished left-field options that you just wouldn’t count on, I cherished seeing my favourite artists from two utterly completely different sides of the spectrum in a photograph collectively. These are all issues that fed me, so I wished to create a world the place that was the theme.”
Earlier than hopping on “Doomsday” to kick off the yr, Eminem closed out 2023 on a excessive notice when he related with Benny Blanco for “Lace It” — which additionally options the late Juice WRLD — in December.
Watch the “Doomsday 2” video beneath.
