LE SSERAFIM’s subsequent undertaking is a slam dunk.
The South Korean pop-group forges a multi-year collaboration with the Nationwide Basketball Affiliation (NBA) to headline the league’s celeb and influencer program in Asia.
By means of the brand new “Buddies of the NBA” alliance, the five-piece pop outfit will attend NBA video games and occasions, play their half in promotional actions for the Affiliation, and take part in numerous unique content material that can seem on NBA and LE SSERAFIM’s social media channels — the primary of which could be seen under.
The lady group is on a sizzling streak. Earlier this yr, the singers grew to become a Billboard Sizzling 100-charting act for the primary time with the one “Straightforward.” The EP of the identical title debuted at No. 8 on the Billboard 200, in an historic week throughout which TWICE’s With YOU-th EP bowed at No. 1 on the chart, marking the primary time that the highest 10 had featured two all-women Ok-pop teams.
Straightforward additionally began at No. 2 on each the World Albums and High Album Gross sales charts, whereas the title monitor surged to No. 6 on the Billboard World Excl. U.S. chart, marking the group’s second, and prime charting, prime 10.
LE SSERAFIM, which is signed to Supply Music/Geffen Data/IGA, notched its first Billboard chart entry on Could 14, 2022, when “Fearless” debuted on World Excl. U.S. and the Billboard World 200 charts (at Nos. 74 and 155, respectively).
The NBA with its wealth of expertise is more and more calling upon the profile of Ok-pop stars to unfold the phrase. Final yr, BTS’s Suga was named as an NBA Ambassador, with duties for partaking the Affiliation’s “followers around the globe”.
The NBA has by no means been extra standard with sports activities followers overseas, and the sport itself had by no means been extra “worldwide.” When the 2023-24 season tipped off, franchise rosters included a report 125 worldwide gamers from 40 nations, led by Canada (26) and France (14). When the final common season got here to an finish, worldwide gamers led the league in factors per recreation and rebounds, and non-U.S.-born gamers have received the Most Beneficial Participant (MVP) award for every of the previous 5 seasons.
