Fats Joe added to the joy for the forthcoming U.S. Open on Tuesday (Might 28) by becoming a member of forces with the U.S. Tennis Affiliation and lending his voice to their “Spectacular Awaits” marketing campaign. The video finds the Bronx rapper amplifying one of many sport’s greatest stay occasions that can kick off this August.
“Prepare for the subsequent stage of spectacular,” begins Joe within the hype video. “Get your recreation face on, and your recreation day match on, too. Get the squad collectively. Get one other spherical and prepare. Get loud, no louder, and get legendary. Spectacular waits.”
“Participating a New York Metropolis and cultural icon like Fats Joe with our marketing campaign is a superb illustration of the U.S. Open expertise,” stated Nicole Kankam, managing director, professional tennis advertising and marketing and leisure, USTA. “His presence is plain, and he’s the proper match for the rising power, pleasure, and profile of the U.S. Open.”
The Spectacular Awaits marketing campaign holds a particular place in Fats Joe’s coronary heart, because it resonates along with his private life. His son Joey, a tennis fanatic, has been a supply of inspiration for the Bronx MC. Final 12 months, Joe celebrated Joey’s birthday and shared playful photos of them with outsized tennis balls. Joey, who’s 33 and lives with autism, has been a focus of the musician’s efforts to lift consciousness in regards to the situation, notably in his 2023 memoir The Ebook of Jose.
“He evokes me. He’s such a blessing in our life. He’s virtually like an angel,” Fats Joe stated final 12 months throughout an episode of The View. “It’s the reward that retains giving, little Joey, and I’m so pleased with him.”
The U.S. Open’s foremost draw will start on Monday, Aug. 26, and conclude with the Girls’s Singles Ultimate on Saturday, Sept. 7, and the Males’s Singles Ultimate on Sunday, Sept. 8. Tickets for the 2024 U.S. Open go on sale on June 3.
Watch Fats Joe’s movies for the USTA under:
