As in case your feed wasn’t already full of sufficient Taylor Swift Eras Tour content material, TikTok has launched a brand new in-app expertise that includes a sequence of challenges for Swifties over the subsequent 11 weeks. That, in fact, is the variety of studio albums Swift has launched, with every LP getting its personal themed profile frames and beads that may enable followers to make their very own digital keepsakes.
The #TSTheErasTour expertise will give followers the prospect to finish new album-themed duties every week by which they are going to earn themed-profile frames and digital beads that may add as much as their very own bespoke in-app friendship bracelets. Swifties who full all 11 weeks of duties will get a last Swiftie profile body as a present.
The expertise may also characteristic video highlights from every tour cease in the course of the 11 week run and a playlist tied to every week’s album theme, based on a launch saying the challenge. Swifties can entry the Eras Tour expertise by clicking on the anchor image on Swift content material on TikTok or by interacting with the search banners when in search of Eras Tour-related phrases.
The hassle is the follow-up to a different Swift initiative TikTok launched in April in reference to the singer’s newest album, The Tortured Poets Division, which allowed followers to rejoice the LP collectively; based on TikTok, thus far there are greater than 3.2 million creator movies utilizing the Tortured Poets hashtag.
Within the meantime, Swift continues to pack homes throughout Europe on the Eras Tour, together with throughout a gig in Cardiff, Wales on Tuesday (June 18), throughout which the singer carried out the reside debut of the Anthology version of the Tortured Poets track “I Hate It Right here,” which was paired with the Folklore observe “The Lakes” throughout a mash-up within the acoustic part of the present.
