Kendrick Lamar simply threw gasoline on the simmering flames of his feud with Drake, sending followers right into a frenzy with a collection of explosive teaser photographs from the set of his upcoming “Not Like Us” music video.
The observe, a blistering diss aimed on the 6 God, has been a juggernaut since its launch, skyrocketing to No. 1 on the Billboard Scorching 100 and dominating the cultural dialog.
Anticipation for the video reached a fever pitch following Ok. Dot’s Juneteenth live performance at The Discussion board on June 19, The Pop Out – Ken & Mates, the place he carried out “Not Like Us” a staggering 5 occasions in a row.
The 18-track set additionally featured visitor appearances from Kendrick’s Black Hippy crewmates and his longtime trade mentor Dr. Dre.
Among the many photographs inflicting the most important stir is a shot of Kendrick obliterating an owl piñata, a not-so-subtle jab at Drake’s OVO model.
The picture, cheekily captioned “DISCLAIMER: NO OVHOES WERE HARMED DURING THE MAKING OF THIS VIDEO,” set social media ablaze with pleasure over the music video’s contents and the escalating tensions between these two rap titans.
Nevertheless it’s not all barbs and bravado.
One other snap shared gives a uncommon glimpse into Kendrick’s private life, displaying the Compton native posing alongside his longtime associate Whitney Alford and their two youngsters. The tender household second means that the video could supply a extra multifaceted take a look at the rapper, balancing its hard-hitting disses with an intimate portrait of the person behind the mic.
Shot on location in Kendrick’s hometown of Compton, Ca., the “Not Like Us” video appears to be like to proceed with the genuine, gritty aesthetic that has develop into synonymous with the rapper’s celebrated physique of labor.
Whereas the precise launch date stays beneath wraps, one factor is for certain: the cultural influence of this video is sure to be seismic.
