Only one retail chain was sufficient for Taylor Swift to have the top-selling guide final week and the largest publishing launch of 2024.
In response to Circana, Swift’s Eras Tour Guide bought 814,000 copies over the Thanksgiving vacation weekend. Circana tracks round 85 % of the print market, however the Eras numbers are extra exact: Swift bought the guide completely by way of Goal, which launched the Eras tie-in on Black Friday.
Gross sales soared at the same time as Swift skipped Amazon.com and different retailers and as some followers complained on-line that the $39.99 guide included typos and different errors. Representatives for Goal and Swift didn’t instantly reply to requests Wednesday for remark.
The gross sales put Swift in uncommon firm. The one larger nonfiction launch was the primary quantity of Barack Obama’s presidential memoirs, A Promised Land, which bought 816,000 copies its first week on cabinets in 2020, in accordance with Circana, which doesn’t embrace audio and e-book gross sales. However Obama’s memoir was accessible by way of all main retailers and Circana’s monitoring for Eras Tour Guide accounts just for its first weekend gross sales.
Swift has organized unique, nontraditional releases earlier than. For her Eras live performance movie, which got here out in 2023, she bypassed Hollywood studios and labored instantly with AMC Theatres and Cinemark Theatres. Taylor Swift: The Eras Tour has made greater than $200 million on the field workplace and stands as the very best grossing live performance film in historical past.
Even earlier than the Eras guide, Swift has been a mini-genre within the publishing trade, the inspiration for biographies, romance fiction, trend, coloring books and a cocktail recipe assortment, Shake It Up. One other prime vendor of 2024, in accordance with Circana, is Wendy Loggia’s Taylor Swift: A Little Golden Guide Biography, designed within the custom of such Little Golden favorites as The Three Bears and The Whispering Rabbit.
