South by Southwest Competition (SXSW) organizers are reportedly slicing again on the music portion of the annual occasion.
In line with the Austin American-Statesman, this can outcome within the 2026 version of the competition being two days shorter than this 12 months’s, which ran March 7-15. Subsequent 12 months’s version is about for March 12-18. The transfer eliminates the weekend historically devoted to music performances and a convention for the primary time in SXSW historical past.
The information comes simply after the top of the 2025 version, which wrapped Saturday. Participation within the music competition has reportedly been dropping for the reason that 2010s, when the common band depend peaked at round 2,000. This 12 months’s version reportedly noticed 1,012 bands showcasing.
The Hollywood Reporter has reached out to Penske Media for remark. Penske Media, the proprietor of THR, invested in SXSW in April 2021 as a part of what it described as a long-term partnership with the competition.
Lately, the movie and tv competition has turn out to be a much bigger a part of SXSW, this 12 months drawing the likes of Michelle Obama (who recorded a podcast together with her brother, school basketball coach Craig Robinson) and Chelsea Clinton. Nicole Kidman, Paul Rudd, Blake Energetic, Anna Kendrick, Issa Rae, Ben Affleck, Jon Bernthal and Seth Rogen have been among the many stars readily available on the premieres of their respective movie and TV initiatives.
In the meantime, musical artists enjoying this 12 months’s occasion included John Fogerty, Tom Morello, Benson Boone, Khalid, Larkin Poe, Koe Wetzel, George Birge, Ashley Cooke, Brittney Spencer, Aiko, Massive Freedia and Jurassic 5 rapper Soup.
The Austin American-Statesman famous that “nation breakout Megan Moroney and Latin pop up-and-comer Ivan Cornejo performed advantageous units, however they did not fill the cavernous live performance corridor ACL Stay, even with a free public RSVP.”
Native music journalist Andy Langer, a veteran of the competition since its launch in 1987, wrote in a much-shared Fb put up, “For years, it’s been unimaginable to not discover how parking woes, resort costs, visitors and so on. drop off significantly when SXSW Music begins. The city empties out significantly the Wednesday AM after tech/movie ends.”
In the meantime, the occasion might be briefly displaced subsequent 12 months, because the Austin Conference Heart — house to SXSW — is being renovated. It should shut in April for 4 years, with the competition happening at varied places round city for the following few editions.
PMC can also be rising SXSW’s presence all over the world. The corporate expanded to Australia in 2023 and heads to London for the primary time in June.
