Apple Music has appointed Ole Obermann and Rachel Newman as co-heads of the streaming service, a supply accustomed to the matter confirms to The Hollywood Reporter. They may report back to Oliver Schusser.
Obermann left his publish as the worldwide head of music at TikTok again in February after working on the firm for 5 years, serving as the corporate’s prime music government as TikTok turned essentially the most influential music advertising and marketing instrument within the enterprise. Obermann negotiated with Common Music Group final 12 months when the corporate prominently pulled its catalog from TikTok, citing concern over compensation for artists and the presence of AI music on the platform. The businesses reached a brand new settlement final Might.
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Earlier than TikTok, Obermann was the chief digital officer and an government vice chairman of technique and enterprise improvement at Warner Music Group, and earlier than then he was an EVP at Sony Music Leisure. After Obermann left TikTok, Tracy Gardner took cost of the corporate’s music operations. Newman, in the meantime, is a longtime Apple/Apple Music vet, working on the firm for over 16 years. She first joined the corporate again in 2009.
Music Enterprise Worldwide first reported the information of Obermann and Newman’s appointment on Tuesday.
Apple Music is a number one DSP within the music business, and since 2022, the corporate has served because the sponsor and a associate for the Tremendous Bowl Halftime Present. This 12 months’s halftime present with Kendrick Lamar was the most-viewed of all time, Apple Music stated, averaging 133.5 million views throughout all platforms.
