Diddy has reportedly teased that he needs to buy BET, after commenting on the community and the way he thinks it needs to be Black-owned.
In keeping with Selection, BET Media Group’s mother or father firm, Paramount International, needs to unload manufacturers similar to BET, BET+, BET Studios, and even VH1.
A supply, who’s allegedly somebody near Diddy — actual title Sean Combs — mentioned the mogul is “exploring the chance to buy BET as part of his technique to construct a Black-owned international media powerhouse.”
Combs’ current Instagram put up urged that these claims will be true. He posted a video explaining the facility of media and why Black folks want a selected community by @earnyourlesuire.
“Media is essentially the most highly effective trade on the planet however it’s the trade the place we’ve the least quantity of possession, affect and management!” he wrote. “It’s time for @BET to be Black-owned once more so we’ve the facility to inform our personal tales, management our personal narrative! This isn’t about me it’s about WE!!!!”
The caption concluded with Combs stating that he’s “constructing a workforce of leaders” to “pursue possession in BET”. There are rumours that movie juggernaut Tyler Perry and Byron Allen are additionally focused on buying stakes within the community.
If Diddy have been to personal BET, it will be his second media community enterprise as he based Revolt Media and TV in 2013. The community is “unapologetically hip-hop” and has produced common sequence like State Of The Tradition (hosted by Remy Ma and Joe Budden) and Caresha Please (hosted by one-half of the Metropolis Women, Yung Miami).
In different information, Diddy is ready to carry out in a Meta-hosted VR live performance of the late Infamous B.I.G in honour of his fiftieth birthday this yr.
His son, rapper King Combs, has additionally addressed his “nepo child” standing, saying he has “a giant legacy” to stay as much as.