LØREN lastly introduced his different rock power to the USA this month, when he took the stage at SXSW. To have a good time, he joined Billboard‘s Tetris Kelly to speak about his music, manufacturing and extra.
“It was wild,” he mentioned of his first U.S. performances. “If I’m being sincere, I haven’t performed that many exhibits in Korea. I actually didn’t know what to anticipate from the gang, in the event that they have been going to love it, so it was sort of nerve-racking at first. It was nice to get this reassurance that no matter I’m attempting to do, does transfer folks to a sure level.”
He additionally shared the inspiration behind his intense “People” music video, through which the singer is shot within the chest. “It comes right down to how persons are so fast to evaluate you based mostly on issues which are simply on the market,” he defined. “I wished the video to painting that even when you’re simply attempting to be your self, you’re nonetheless going to get attacked and there are all this stuff which are going to get in your method.”
Whereas LØREN is an unimaginable solo artist, he’s an equally gifted producer and songwriter who has labored with different well-liked Korean acts like BLACKPINK. “Once I was a producer, I didn’t know what to anticipate. You simply write beats or tracks hoping that they’re going to go someplace,” he shared of the expertise working with the lady group. “With BLACKPINK, they wanted a sure set of lyrics which are each in tune with how the track was written initially and the way it’s going to sound in Korean. I don’t need to flatter myself, however I believe what I did match that position.”
He added, “I’ve been a fan even pre-debut, so it’s been a dream to work with them and work together with them musically, whether or not it’s the Instagram Reside with Rosie or being within the studio with them, listening to their tales and whatnot.”
Watch Billboard‘s full interview with LØREN above.
