A$AP Rocky stars in his self-directed Beats Studio Professional marketing campaign, which Rihanna makes a cute audio cameo in, that launched Thursday (July 20).
Within the minute-long “Iconic Sound” marketing campaign video, which marks the rapper’s directorial debut for a model industrial, Rocky tinkers round along with his new, Pharrell-produced single “RIOT (ROWDY PIPE’N) in his residence studio earlier than his famous person associate requests, “Babe! Are you able to go to the shop? We ran out of diapers.” Rihanna’s want is Rocky’s command, as he throws on his Timberland boots and new Beats Studio Professional headphones over the white tee he tied round his braids so he can go on a correct diaper run. For the entire followers who noticed movies on-line of Rocky sprinting round New York in his Timbs whereas his doppelgangers adopted swimsuit, now you recognize why.
After flinging flowers, leaping over trash bins and skidding on prime of cabs, Rocky lastly pulls as much as the AWGE Bodega, cleverly named after his artistic company, and buys AWGEY’s Diapers that options an lovely picture of his and Rihanna’s 1-year-old son RZA on the bundle. Just like the tune suggests, Rocky begins a riot exterior the bodega as paparazzi chase him down the road earlier than he makes it residence.
“Babe! You gotta return,” Rihanna yells from the opposite room after Rocky sits again down at his studio set-up. “These are the improper measurement.”
The Beats Studio Professional headphones at the moment are out there on the Apple retailer and Apple.com for $349.99 within the U.S., Canada, France and Germany, in addition to at approved resellers. The headphones are available 4 premium colours: black, deep brown, navy and sandstone.
“I’ve been a fan of Beats for the reason that starting, so this has been a full-circle expertise,” Rocky stated in a press launch. “I had a imaginative and prescient in thoughts for this undertaking, and so they supplied the area for me to zone in and totally specific my creativity.”
“RIOT (ROWDY PIPE’N)” shall be featured on Rocky’s upcoming fourth studio album, Don’t Be Dumb. He introduced the brand new album was performed throughout his Amazon Music Stay live performance final December, the place he debuted his newest single “Identical Issues?” earlier than formally releasing it this January.