A BTS pop-up store is headed to quite a lot of cities in Asia and to Los Angeles starting later this month. The Ok-pop supergroup’s label Large Hit Music introduced on Wednesday (April 17) that “Monochrome” will debut within the on-hiatus group’s hometown of Seoul, South Korea starting on April 26 by means of Might 12.
The occasion that Large Hit stated will characteristic the theme “reminiscence clouds,” will encompass “clouds containing recollections of the time BTS and ARMY spent collectively,” offered inside bottles, based on JoongAng Every day. The stunt comes together with a delivery-themed web site that enables followers to seek out out extra particulars in regards to the pop-up by finishing a collection of challenges whereas checking for “deliveries” by determining passcodes associated to phrases and dates of significance to the group.
The shop, which may even open outposts in Tokyo, Jakarta, Bangkok, Los Angeles and Manila, will embrace never-before-seen portraits of BTS in addition to on-site occasions. A 30-second teaser video continues the packaging/transport theme, opening with pictures of a conveyor belt full of glass jars containing lightning-flecked floating clouds. The display screen then explodes into pixels because the phrases “Everlasting Youth” flash under a collection of seemingly random numbers.
These phrases explode into one other pixel discipline that flashes pictures of the group’s members earlier than coalescing into the barcodes on transport labels for the assorted pop-up places after which remodeling right into a black field with the phrase “Monochrome” written in massive white letters. The ultimate picture is of a package deal floating in a white void with the identical MNCR emblem because the cryptic supply web site.
At current, all seven members of the group — V, Jimin, Jungkook, Suga, RM, Jin and J-Hope — are within the midst of their obligatory South Korean army service, with the complete group not anticipated to reunite till subsequent yr.
Try the Monochrome preview video and the pop-up dates under.