On Thursday (March 23), 15-year-old New York phenom Sugarhill Ddot is formally a part of the Precedence Data household.
“Being signed to Precedence Data is a blessing,” mentioned {the teenager} in a press launch. “I believed being a signed artist would by no means be potential. I’m grateful for this chance.”
Initially named after the well-known Sugar Hill space in Harlem, Ddot has gained traction courtesy of his trap-laden information. Notching co-signs from Drake and Lil Durk, Ddot has launched notable Tri-state space songs, together with “Evil Twins” and “Evil Twins 2.” On YouTube, his movies for “I Wanna Love You,” “Dream” and “The Actual Purge” have additionally amassed a complete of 10 million views mixed.
Ddot is without doubt one of the first artists signed to the newly-revamped Precedence Data, which relaunched in September below the Capitol Music Group (CMG) umbrella with CMG govt vp Orlando Wharton on the helm as president. “We’re bringing New York again,” Wharton mentioned in an announcement. “Sugarhill Ddot is a star within the making to ignite the resurgence of Precedence Data.”
Precedence Data was as soon as house to outstanding West Coast artists together with N.W.A., Snoop Dogg, Ice Dice and extra. Wharton, an skilled inventive expertise, was tapped to information artists throughout CMG’s portfolio of labels whereas overseeing the resurrected Precedence, which can function a devoted label for brand new, growing and established hip-hop artists.
“[Priority] is a legendary label that gave artists a voice once they had been unvoiced; a label that was about actual music that didn’t depend on gimmicks to make an influence,” added Wharton.