Only a day earlier than their second efficiency at Coachella, Okay-Pop group ATEEZ gathered on the Grammy Museum for a ribbon-cutting ceremony. The eight-piece outfit and its fellow KQ Leisure boy group xikers are the topic of a pop-up exhibit that opened to the general public on April 10.
The exhibit spotlights costumes and props worn and utilized by the group (consisting of members Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung and Jongho) from their most up-to-date album, The World EP.Fin: Will. The album, which all members wrote for, earned the worldwide stars their first Billboard 200 No. 1 in December.
The ribbon-cutting ceremony wasn’t the group’s first outing to the museum. In February of 2022, shortly after their pair of sold-out reveals on the Kia Discussion board, ATEEZ took half within the museum’s International Spin Dwell sequence, taking part in a dialog and efficiency for a choose variety of followers.
“We’ve seemed round earlier than, but it surely feels very completely different to have the ability to see our personal objects and outfits on show at an exhibition right here on the Grammy Museum,” Jongho instructed The Hollywood Reporter by a translator.
From the black masks and wide-brimmed fedoras of “Hala Hala” to the scarlet-and-black gothic bandleader ensembles displayed in performances of the group’s newest Korean single “Loopy Kind,” ATEEZ’s stylized outfits are a significant piece of the puzzle.
“The outfit is so essential to exhibiting our characters within the music and within the video,” mentioned Hongjoong, the group’s “captain” — the time period the group makes use of for its chief that performs into its career-long pirate lore that started with 2018 debut single “Pirate King.” The 25-year-old additionally usually serves as a author, composer and producer for each ATEEZ and xikers.
ATEEZ on the Grammy Museum on Thursday.
Rebecca Sapp/Getty Pictures for The Recording Academy
ATEEZ had been the primary batch of trainees to debut from KQ Leisure. The trainee system is a well-established portion of Korea’s leisure ecosystem, meant to organize younger expertise for careers as Okay-Pop performers. Attending to see the label’s latest group, xikers, within the Grammy Museum exhibit alongside themselves was significant as ATEEZ had been hoping to construct one thing akin to household of their firm, Hongjoong famous.
“It makes me so proud to see that KQ itself has grown,” Yunho mentioned. “To know that we have now contributed to that development … it makes me so honored,” he continued.
Simply over per week in the past, ATEEZ grew to become the primary Okay-Pop boy group to carry out at Coachella. In preparation for the competition, San mentioned they ready “quite a lot of songs,” amongst them fan favorites like “Arriba” and “Django,” which the group carried out for the primary time for American followers final Friday in Indio.
“We used the most effective songs, and we ready all songs with our band,” San mentioned. Added Hongjoong, “We simply wish to make some levels the place everybody can take pleasure in, and everybody can have enjoyable.”
ATEEZ has a loyal fanbase, collectively generally known as Atiny, who had been there to help them throughout their first Coachella efficiency. Even throughout Coachella’s livestream, the group’s gentle sticks — fittingly dubbed “Lightiny” — had been seen and followers’ chants had been audible.
“I’m so pleased with them as a result of they at all times help us,” Seonghwa mentioned of their followers. The 26-year-old emphasised that the group understands Coachella isn’t simple to get to. Hongjoong added that the group watched the livestream forward of their first efficiency and knew that followers had been there for the reason that competition opened in an effort to rating a great place in entrance of the Sahara stage.
ATEEZ acting at Coachella on Friday.
Frazer Harrison/Getty Pictures
Mingi mentioned he discovered from different artists on the competition, including that his favourite efficiency was Ice Spice’s. “By watching different artists’ performances as nicely, I used to be in a position to discover ways to work together with the group by being a part of them,” he mentioned. The 24-year-old — who can also be a author, composer and producer — later famous that he additionally noticed many home DJ units on the competition and that he has hopes to collaborate sooner or later.
On prime of their many group actions, the members all have particular person pursuits they hope to proceed throughout this busy time. In November, Hongjoong held a photography exhibition in Seoul. Wooyoung joked that he was the kind to share his images instantly with followers, earlier than including that he does have picture aspirations.
“Even when it’s not precisely a photograph exhibition, if I’m in a position to present them [photos] to the followers in a much bigger approach, that will be pretty,” Wooyoung mentioned.
“These days with our busy schedules, I’m not likely in a position to focus a lot on figuring out,” Yeosang mentioned. Wooyoung recommended his bandmate take up biking, which he appears to be contemplating.
To wrap up the primary a part of the group’s banner 12 months, ATEEZ was named Document Retailer Day’s first-ever Okay-Pop artist of the 12 months. On Saturday, followers bought the prospect to buy an unique vinyl model of their newest album. Members Yunho, Yeosang, Wooyoung and Jongho additionally stopped by Dodger Stadium, the place Yunho threw out the primary pitch for Saturday’s Dodgers sport.
ATEEZ carried out at Coachella once more Friday night time for his or her ultimate efficiency of the competition. Throughout a strong efficiency of their 2021 track “The Actual,” Hongjoong used a prop fan with “Golden Hour” written on it. Shortly after, the group announced by way of social media their latest EP, Golden Hour: Half 1, which seems to be the beginning of a brand new album sequence and will probably be launched on Could 31.
On Monday, ATEEZ introduced the North American leg of their new world tour In direction of The Gentle: Will To Energy. The ten-stop tour will start on the Tacoma Dome in Tacoma, Washington in July, making stops alongside the way in which at Los Angeles’ BMO Stadium and New York’s Citi Discipline. The fan membership member pre-sale begins on Could 1 and basic on-sale begins Could 3.