Whether or not it’s day or night time, nothing will get between Child Cudi and his Calvins. On Tuesday (Aug. 15), the Billboard Sizzling 100-topping rapper debuted his steamy new Calvin Klein marketing campaign on Instagram.
“Vibes in my Calvins,” Cudi captioned a promotional clip of him modeling numerous Calvin Klein ensembles — from a matching-jeans set with a blond wig to black boxer briefs within a pool. Soundtracked by T. Rex’s “Cosmic Dancer,” the video makes certain to showcase a wholesome dose of shirtless pictures; the “Day’N’Nite” rapper flaunts his ripped abs and biceps each underwater and inside a photograph studio.
In two subsequent posts, Cudi gushed in regards to the alternative to take part in a Calvin Klein marketing campaign as he posed in entrance of a billboard selling the photoshoot. “I at all times walked previous this billboard and dreamed of being up there at some point. That is unreal,” he wrote. “I keep in mind I discussed I realllly needed this billboard on the shoot they usually instructed me, ‘we’ll see.’ Thank u @calvinklein for makin one other dream of mine come true.”
American trend home Calvin Klein additionally shared a collection of pictures on their official Instagram web page. “@kidcudi indulges in a flash of personalities,” they captioned one publish. Within the caption for his or her publish of the identical video clip, they wrote, “Dance by means of day and night time. @kidcudi is a artistic power at play.” Different celebrities tapped for the newest Calvin Klein marketing campaign embody Euphoria star Alexa Demie, The Idol star and BLACKPINK member Jennie Ruby Jane, BTS powerhouse Jung Kook and American mannequin Kendall Jenner.
Child Cudi has earned 27 entries on the Billboard Sizzling 100, together with the highest ten hits “Day’N’Nite” (No. 3) and “The Scotts” (No. 1, with Travis Scott). On the Billboard 200, the Grammy winner has scored 5 prime ten titles from 9 general chart entries, together with 2013’s Indicud and 2020’s Man On The Moon III: The Chosen One (each No. 2).
Try Child Cudi in all of his Calvin Klein glory right here: