Travis Scott is likely one of the most profitable musical artists of his era. However in his coronary heart of hearts, he’s actually a product individual. He relishes creating new issues and discovering new methods to precise his creative wishes. It’s why he advised GQ that he’s “going to Harvard for structure faculty.” He simply needs to make issues on the highest degree. So, after partnering with Nike, Sony’s PlayStation, McDonald’s, Dior and Fortnite, it wasn’t a shock to listen to that he partnered with the Swiss luxurious watchmaker Audemars Piguet to provide a small batch of the Royal Oak Perpetual Calendar.
Afterall, he talked about it on “Meltdown” off his newest album Utopia when he rapped, “Wrappin’ the cheese, wrap round me ’trigger I’ve acquired property/ Chocolate AP and chocolate the Vs.” The watch is the ultimate challenge overseen by Audemars Piguet CEO François-Henry Bennahmias, who has run the corporate since 2013, and was introduced at an occasion on Nov. 30.
The super-limited 41MM timepiece, encased in a chocolate ceramic case with a brown calfskin strap and “Utopia Is a State of Thoughts” engraved on the again, was restricted to 200 items, and, like most Scott collabs, utterly offered out.
Cactus Jack
In case you didn’t have $200,000 to drop on a brown watch however nonetheless wish to rep Cactus Jack and AP, Scott has you lined. On Tuesday (Dec. 5), the “Okay-Pop” rapper launched a capsule assortment that includes every little thing from sweatshirts and T-shirts to robes and slippers. Costs vary from $60 for a dad hat to $1,850 for a leather-based bomber jacket. Each piece is bathed in a well-known brown hue that Scott has used on every little thing from his Mercedes-Benz G-Wagen to his notorious Batman halloween costume, and now his very personal Royal Oak.
Cactus Jack
“Watchmaking, to me, is the last word combo of engineering, trend, tech and design — a concord of precision, craftsmanship and ideal timing,” Travis Scott mentioned through press launch. “I approached this collaboration just like sampling or beginning a beat, taking inspiration from classics whereas introducing innovation to push them into the longer term.”
Cactus Jack
The complete assortment is presently out there at Travis Scott’s internet store.