If there’s one phrase that Usher personifies, it’s “cool.” The phrase applies to his still-captivating vocals, deep catalog of multigenerational R&B/pop hits, fluid footwork, eager vogue sense…

Usher photographed on January 5, 2024 at 1859 Bel Air Street in Los Angeles. Dolce & Gabbana go well with, Calvin Klein shirt, ETAI masks, Concern of God gloves and sneakers, Versace sun shades and Jacquie Aiche jewellery. Sami Drasin
If there’s one phrase that Usher personifies, it’s “cool.” The phrase applies to his still-captivating vocals, deep catalog of multigenerational R&B/pop hits, fluid footwork, eager vogue sense — all of which I witnessed firsthand whereas watching Usher and his group rehearse for the launch of his first Las Vegas residency virtually three years in the past. Regardless of the pressure-cooker ambiance inherent in that gamble — together with lingering pandemic-related challenges — the eight-time Grammy Award winner remained chill and in management. So it is smart that Usher could be simply as unflappable on the eve of performing earlier than the biggest viewers of his profession: on the Apple Music Tremendous Bowl LVIII Halftime Present.
“It’s extra about anticipation than jitters,” Usher says matter-of-factly in early January, having already logged a month of rehearsals in Los Angeles, Las Vegas and Atlanta. “I’m so prepared for it to occur. I simply need to sing louder than I’ve ever sang; dance tougher than I’ve ever danced. I need to have a good time the 30 years of this profession the place I’m very lucky to have made songs and moments with those that they are going to keep in mind endlessly.”
When he began his My Approach residency at The Colosseum at Caesars Palace in July 2021, the coronavirus pandemic was removed from over — audiences had been nonetheless “in a life melancholy,” as he places it. Two years and one greater venue (Dolby Stay at Park MGM) later, My Approach completed as a large success — and Usher is clearly prepared for a good greater stage. “What a tremendous crescendo,” he marvels. “I performed 100 reveals in Las Vegas [across both residencies], and my a hundred and first would be the Tremendous Bowl.”
Learn the total Billboard cowl story right here.
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Picture Credit score: Sami Drasin Bottega Veneta shirt, Alexander McQueen pants, Concern of God sun shades, Jacquie Aiche and Veert jewellery.
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Picture Credit score: Sami Drasin Concern of God jacket, pants and sneakers, and Dolce & Gabbana gloves.
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Picture Credit score: Sami Drasin Customized jacket and gloves, Saint Laurent shirt, Purple Model pants, Alexander McQueen sneakers, Veert jewellery and Dolce & Gabbana sun shades and brooches.
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Picture Credit score: Sami Drasin Dolce & Gabbana go well with, Calvin Klein shirt, ETAI masks, Concern of God gloves and sneakers, Versace sun shades and Jacquie Aiche jewellery.
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Picture Credit score: Sami Drasin Customized jacket and gloves, Saint Laurent shirt, Purple Model pants, Veert jewellery and Dolce & Gabbana sun shades and brooches.
Styling by Brookelyn Types. Grooming by Shawn “Shizz” Porter. Make-up by Jenn Hanching. Tailoring by Rancho Tailors.
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