Spotify is launching a R&B First Nights program to help and amplify the style’s rising stars and join them to their followers, Billboard can solely announce Wednesday (March 1).
As a part of R&B First Nights, Spotify will help 4 R&B up-and-comers’ dwell reveals in U.S. cities, and invite their superfans to attend. The streaming service’s newest initiative is supported by Spotify’s Creator Fairness Fund, which additionally just lately supported the corporate’s GLOW program for LGBTQ artists.
Singer-songwriter Victoria Monét will kick off Spotify’s R&B First Nights in Los Angeles on March 31, whereas U.Okay. trio FLO will carry out in Atlanta on April 13.
“To at the present time I’ve nonetheless by no means headlined my very own present and it’s been an enormous dream of mine, which is why this upcoming present with Spotify is so particular and necessary to me!” says Monét in an announcement to Billboard. “It’s greater than a live performance: It’s a celebration and kickoff to a brand new period of my music. Thanks a lot to Spotify for what will probably be an unforgettable evening in L.A.! My first headline present of many.”
Tickets for Monét’s L.A. present on the El Rey Theatre go on sale Friday, March 3, at 10 a.m. PT right here.
“As Spotify continues its help of R&B globally by offering sources, visibility, and autos for storytelling, this sequence kicking off with Victoria Monét is only the start,” says Alaysia Sierra, head of R&B at Spotify, in an announcement to Billboard. “R&B First Nights is a quarterly sequence in partnership with artists on their first-ever headlining present in choose markets. A particular second for the artists (as a primary can solely occur as soon as), but additionally some of the memorable moments for a fan — we’re so excited to be giving this chance to R&B artists and followers. Since that is doubtless the primary time many will probably be seeing their favourite artist dwell, we’ve been so intentional about who and the place.”
