Amy Winehouse has lastly reached the YouTube billion views membership. The Grammy-winning late soul/R&B star who tragically died at 27 of alcohol poisoning in 2011 is now a part of that elite society because of her 2007 “Again to Black” visible crossing the 9 zero mark.
The elegant black and white Phil Griffin-directed video is Winehouse’s first to achieve a billion. In line with the dramatic nature of the singer’s fast rise to fame and equally precipitous fall into substance use and early loss of life, it initially featured a funeral procession and the singer paying her respects over a gravestone that learn: “R.I.P. the Coronary heart of Amy Winehouse” (that bit was excised after the singer’s loss of life.)
For essentially the most half, the visible shot at Abney Park Cemetery in northeast London focuses on Winehouse performing the heartbreak anthem in a black costume, her signature beehive hairdo and dramatic eyeliner as her band await the start of a grim funeral procession. “We solely mentioned goodbye with phrases/ I died 100 instances,” she sings because the digital camera hovers inches from her intense gaze.
The third single from the singer’s second, and ultimate, studio album of the identical title was written by Winehouse and frequent collaborator Mark Ronson — who additionally produced it — and impressed by her troublesome relationship with on-and-off boyfriend Black Fielder-Civil. Halfway via the video, Winehouse is proven strolling slowly via a cemetery and throwing a single white rose into the grave web site because the woman group-inspired track shifts right into a downtempo strings and tambourine part, with Winehouse repeating the phrase, “black… black… black… black.”
It ends with Winehouse lamenting that her lover has returned to his ex as she sprinkles a handful of grime on the grave. The Again to Black album — which additionally included the singles “Rehab,” “You Know I’m No Good” and “Tears Dry On Their Personal” — received finest pop vocal album, document and track of the 12 months (“Rehab”) and scored the singer that 12 months’s finest new artist award.
Watch the “Again to Black” video under.