Music business veteran Mika El-Baz has joined Apple Music’s PR group, The Hollywood Reporter has discovered.
El-Baz, who is predicated in Los Angeles, will lead the Apple Music PR group, bringing together with her years of expertise within the music business. She arrives from gamma, the place she led communications for the media firm, which was launched by ex-Apple government Larry Jackson in 2023.
El-Baz had beforehand spent 17 years at RCA Information, the Sony Music Leisure label whose roster contains such acts as Pink, Justin Timberlake, Doja Cat, Khalid and Britney Spears, working carefully with Clive Davis throughout their shared tenure. Previous to RCA, she spent six years at Interscope Information and Island Information, respectively.
El-Baz has labored carefully with Apple Music previously on an assortment of campaigns and launches, sources inform THR. The tech big, whereas notoriously press-averse, has turn out to be a serious participant within the music house as one of many largest subscription-based music streaming platforms on the earth. Apple Music competes straight with Spotify, Amazon Music and YouTube Music and provides among the many highest per-stream charges of the main platforms. It additionally boasts playlists curated by people and is dwelling to Zane Lowe, a famous DJ who left BBC Radio 1 in 2015 to hitch Apple Music, the place he’s landed dozens of unique interviews with high music acts.
El-Baz’s deep contacts within the business will little question be an enormous asset to Apple Music’s presence on the West Coast. Per her LinkedIn profile, El-Baz boasts being a “companion to visionary CEOs” and expertise “in partnering with distinctive expertise together with artists, influencers and their stakeholders.”
She can be L.A.-based and report back to Apple’s Tom Neumayr, in response to sources.
The Hollywood Reporter has reached out to Apple for remark.
