After a virtually five-year hiatus, BET Media Group’s annual BET Expertise — the fan fest ramp-up to its annual BET Awards — is again. BET Expertise 2024 (aka BETX 2024) will likely be introduced by Walmart from June 26 to 30 in Los Angeles. The fest may also be co-produced by Stay Nation City.
The latest BETX was held in June 2019 — and featured H.E.R. as a performer — and subsequently postponed owing to the pandemic. As earlier than, 2024’s fan fest will have fun Black expression, artistry and tradition by way of varied activations that includes a various array of star artists, consultants and tastemakers.
In a launch asserting BETX’s return, BET Media Group president/CEO Scott Mills stated, “We’re proud to reintroduce BET Expertise within the vibrant metropolis of Los Angeles to have fun one of the best of Black tradition and leisure. BETX 2024 is about to ship an unprecedented week of leisure, engagement, and empowerment all anchored within the brilliance and creativity of Black tradition and our neighborhood.”
Added Louis Carr, president of media gross sales for BET Media Group, “BET Expertise would be the final vacation spot for premier manufacturers, reminiscent of our presenting companion Walmart, to authentically join with followers and have fun the richness of Black tradition. Traditionally, BETX has been a core a part of our model success, providing bespoke alternatives for our companions to hitch our celebration of Black tradition and straight have interaction with shoppers and a number of segments of the Black neighborhood in significant, impactful methods.”
A key spotlight of BETX 2024 will likely be its conventional multi-night live performance sequence. Performances this yr, to be introduced at a later date, will happen at varied L.A. venues together with the YouTube Theatre, Miracle Theatre, Crypto.com Area and the Hollywood Bowl, after which adopted by the premiere of the BET Awards 2024 on June 30. Rounding out the activations as soon as extra will likely be comedy exhibits and immersive villages targeted on style, well being, magnificence, sports activities, meals and monetary empowerment. These will likely be supplemented by a market that includes Black and women-owned companies and panels on financial mobility along with pitch alternatives for entrepreneurs.
“It’s an honor to hitch forces with BET Expertise as this yr’s presenting companion, the place we are able to proceed to champion the limitless potential of Black creators and entrepreneurs,” stated Allison Rand. She leads model experiential and expertise partnerships at Walmart. “This occasion is a cultural catalyst, and we’re proud to help BET’s dedication to offering a platform for celebrating Black excellence and showcasing among the most distinctive skills within the leisure trade.”
For extra details about BETX 2024, go to the web site.
