Beyoncé teased her newest magnificence model on Instagram on Tuesday night time (Feb. 6) in a brief video selling an upcoming hair care line referred to as Cécred. “Hair is sacred. The journey begins on Feb. 20,” learn the caption to the clip.
The temporary accompanying video featured a picture of a display coated with a white bedsheet, with movies of Black ladies in salons getting their hair washed, styled and lower. At press time no extra info was obtainable on what merchandise might be included within the line.
In Could 2023, the singer posted a teaser for a hair-related undertaking honoring her mom, Tina Knowles-Lawson. “What number of of y’all knew my first job was sweeping hair in my mama’s salon?” Bey requested in an Instagram put up highlighted by a classic picture of her as a baby getting her hair braided. “Future’s Baby acquired our begin by performing for shoppers whereas they had been getting their hair executed.”
It continued, “I used to be uncovered to so many alternative sorts of entrepreneurial ladies in her salon. I noticed firsthand how the methods we nurture and have fun hair can straight impression our souls. I watched her heal and be of service to so many ladies. Having realized a lot on my hair journey, I’ve at all times dreamed of carrying on her legacy.” On the time she didn’t reveal any extra info on the undertaking.
That three-part carousel of images additionally included one of many singer sitting in entrance of a mirror and one other of her styling her pure curls.
Whereas she didn’t take the stage, Beyoncé was within the highlight on Sunday night time on the 2024 Grammy Awards, the place husband Jay-Z referred to as out the Grammys over his spouse’s repeated album of the 12 months snubs throughout his acceptance speech for the Dr. Dre. World Influence Award.
Try the Cécred teaser beneath.
