Rihanna has left followers keen for brand new music because the launch of her most up-to-date album, 2016’s Anti. Since then, the star has launched her Savage X Fenty lingerie line, skyrocketed her Fenty Magnificence make-up firm and even welcomed a son with A$AP Rocky.
The musical drought modified within the fall of 2022, when Rihanna was introduced because the halftime performer for Tremendous Bowl LVII and the singer unveiled “Elevate Me Up” off the Black Panther: Wakanda Without end soundtrack. However what’s going to taking the stage on the large sport on Sunday (Feb. 12) imply for RiRi and what’s going to it add to her legacy?
“Jay-Z and Roc Nation started overseeing the Tremendous Bowl halftime present in 2020, and on common, every present prices $13 million,” explains Billboard‘s Neena Rouhani. Whereas Tremendous Bowl performers don’t normally receives a commission for the gig, they typically see an enormous bump in merchandise and music gross sales.
Watch the newest episode of Billboard Explains above to be taught extra about how Rihanna arrived on the Tremendous Bowl.
After the video, make amends for extra Billboard Explains movies and study one of the best new artist award on the Grammys, evolution of woman teams, BBMAs, NFTs, SXSW, the magic of boy bands, American Music Awards, the Billboard Latin Music Awards, the Sizzling 100 chart, how R&B/hip-hop turned the most important style within the U.S., how festivals ebook their lineups, Billie Eilish’s formulation for achievement, the historical past of rap battles, nonbinary consciousness in music, the Billboard Music Awards, the Free Britney motion, rise of Ok-pop within the U.S., why Taylor Swift is re-recording her first six albums, the increase of hit all-female collaborations, how Grammy nominees and winners are chosen, why songwriters are promoting their publishing catalogs, how the Tremendous Bowl halftime present is booked and why Olivia Rodrigo’s “Drivers License” was in a position to shoot to No. 1 on the Sizzling 100.
